Podcast

73: Reward Your Customers For Referrals To Drive Revenue For Your Shopify Brand

EP73 ReferralCandy


My guest in today’s episode is Raúl Galera from ReferralCandy a platform that helps Shopify brands run customer referral programs.

Referral programs are powerful. Word of mouth influences 80% of buying decisions, and customers trust referrals over every other channel. Your customers will know at least one other new customer; why not reward them for making a referral?

Let’s jump in and learn more about this powerful sales channel.

What You Will Learn Today…

  • Grow Your Shopify Sales Through Word-Of-Mouth Marketing.
  • Customize Your Rewards For Referring Customers And Friends With Store Discounts, Cash Payouts, Or Custom Rewards.
  • Word-Of-Mouth As Part Of An Overall Customer-Centric Strategy.

 Links And Resources Mentioned In This Episode

Why Is Referral Marketing So Powerful?

Tweetable Gold Nuggets

Word of mouth influences 80% of buying decisions.Click To Tweet
Customers trust referrals over every other channel.Click To Tweet
Referred customers are more loyal (higher NPS), spend more (higher LTV and AOV) and refer more customers themselves.Click To Tweet

Thank You For Listening

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Episode Sponsor

Carro logo TRNSP BLK TXT

This episode is brought to you by Carro, an incredibly powerful Shopify app.

Carro is a Shopify app that discovers ALL the influencers, press, and media that already love your brand.
Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.
If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

Go to getCarro.com and get started for free today!

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.