74: Get A Well-Executed Chat Marketing Strategy To Help Diversify Your Brand Efforts And Build Better Customer Relationships

My guest on today’s show is John Vrancsik from Recart. They are a chat marketing solution that helps to increase the revenue and lifetime loyalty of your Shopify brand by engaging customers on the platform they actively use, Facebook Messenger.

They help manage your customer’s journey through Messenger conversations like:

  • abandoned cart reminders
  • shipping and delivery notifications
  • warm welcome messages
  • product reviews through text and images to create social proof on your product pages

Engage and retain your customers through promotional Messenger campaigns such as:

  • newsletters
  • product announcements
  • sales alerts
  • re-engagement campaigns
  • and so more…

Let’s jump into this show and learn from John all about the Recart solution and how it can 100% help your store!

What You Will Learn Today…

  • Why today’s high-growth Shopify brands focus on channel diversification and customer retention.
  • How Shopify merchants are creating unique conversational experiences from their Facebook Ads.
  • How Facebook Messenger is a one-click, frictionless subscription experience.

 Links And Resources Mentioned In This Episode

Recart Conversations Starters

Tweetable Gold Nuggets

Increase your revenue by engaging customers on the platform they actively use: Facebook Messenger.Click To Tweet
The #1 headache of ecommerce is cart abandonment: 78% of all carts are never purchased. Abandoned Cart Messenger Reminders will drive back the almost-buyers and convert them to recurring customers.Click To Tweet

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Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify app.

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.