Podcast

75: Grow Your Product Catalog, Revenue, And Customer Loyalty With No Inventory Risk Or Fulfillment Costs


My guest on today’s episode is Chris Grouchy, the Co-Founder and President of Convictional. They are a modern B2B trade enablement network.

Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk.

Here’s How They Do It

Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer.

Don’t have third-party sellers to work with but like the idea of growing your offering/complementary product mix?

Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers.

If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.

What You Will Learn Today

  • How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store.
  • How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk.
  • Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews.
  • Sell products from third-party brands and sellers through a one-click Shopify integration.

 Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Become the Digital Destination for all of your customer needs without inventory risk.Click To Tweet
If you run a store on Shopify or Shopify Plus, consider how you can grow faster by expanding your assortment, launching new categories, or by becoming a marketplace for your customers. Click To Tweet

Thank You For Listening

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Episode Sponsor

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.