77: Uncover Hidden Revenue Potential With Automated Segmentation

My guest on today’s episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation.

Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI.

You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights right-out-of-the-box. You get 1-click sync to your email marketing platform or build winning Facebook audiences and retargeting with Google.

Let’s jump in and learn more about these important and actionable insights that you can take advantage of today!

What You Will Learn Today

  • How to find hidden revenue potential with automated, profit-driving customer segments.
  • How to get instant clarity on your key performance metrics across acquisition, activation, retention, and churn.
  • How to map the customer journey for different segments and buyer types to understand timing, products, and device usage.
  • Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Find hidden revenue potential with automated, profit-driving customer segments for your Shopify brand. Created by former data scientists from Linkedin.Click To Tweet
Savvy merchants know that generic metrics and email blasts are no longer sufficient in today's hyper-competitive marketplace. Click To Tweet

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

Growth Mindset?  …CLICK PLAY And Listen!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store.  Subscribe to the podcast below on iTunesStitcher, or Spotify. Don’t miss a single episode!

Thanks for being a supporter and loyal listener... I'll see you in the next episode!
Proudly Sponsored By Justuno, an incredibly powerful Shopify app.

Justuno is an AI Visitor Conversion Platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.

Getting started is easy and your first 14 days are free!

CLICK HERE to get started >> Justuno.com

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.