Podcast

77: Uncover Hidden Revenue Potential With Automated Segmentation


My guest on today’s episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation.

Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI.

You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights right-out-of-the-box. You get 1-click sync to your email marketing platform or build winning Facebook audiences and retargeting with Google.

Let’s jump in and learn more about these important and actionable insights that you can take advantage of today!

What You Will Learn Today

  • How to find hidden revenue potential with automated, profit-driving customer segments.
  • How to get instant clarity on your key performance metrics across acquisition, activation, retention, and churn.
  • How to map the customer journey for different segments and buyer types to understand timing, products, and device usage.
  • Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Find hidden revenue potential with automated, profit-driving customer segments for your Shopify brand. Created by former data scientists from Linkedin.Click To Tweet
Savvy merchants know that generic metrics and email blasts are no longer sufficient in today's hyper-competitive marketplace. Click To Tweet

Thank You For Listening

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.

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