79: How Scaling Shopify Brands Cohesively Tie All Their Applications Together To Build Brand DNA

My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints.

What You Will Learn Today

  • What is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands?
  • How to get channel visibility in a multi-channel world when most brands have disparate integrations.
  • How to make sure integration isn’t an afterthought.
  • Why brands should create a proper strategy of what is to be accomplished, what goes into it, and what are the business implications and outcomes.
  • What is the Gartner Hype Cycle?
  • How your brand DNA intersects with your technology, directly impacts the way the brand operates.

Links And Resources Mentioned In This Episode

Tweetable Gold Nugget

Top global multichannel Shopify merchants trust VL OMNI to move data seamlessly through their infrastructure as they grow, expand, and accelerate their business.Click To Tweet
Improve your Customer Experience (CX) by putting your site visitors first and consistently delivering a cohesive experience across all touchpoints.Click To Tweet

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.

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