eCommerce Fastlane Podcast

Episode 8: Learn How To Increase Your Shopify Revenue From Existing Customers

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Welcome to Episode 8. This week, I have a great chat with Charlie Casey, the Founder & CEO of LoyaltyLion. They are a very popular data-driven loyalty and engagement solution on Shopify. You’ll learn what the key drivers for loyalty programs are, what you need to ask yourself before you get started and most importantly, what metrics you need to measure success.

Links and resources mentioned in this episode

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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