My guest in today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.
If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, “how did you hear about us?”.
Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data.
Let’s jump in a learn more!
What You Will Learn Today
- How advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.
- How to figure out which marketing initiatives are working best.
- Why a third of all Shopify sales have no attribution associated with the order.
- Why word-of-mouth is still the elephant in the room.
- Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.
- Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.
Links And Resources Mentioned In This Episode
- Enquire – Email matt @ enquirelabs.com to extend the trial to 30 days!
- Enquire Shopify App
- Complete Guide to Attribution Surveys
- Facebook facing fraud charges
- Shopify Plus Flow Connector
Tweetable Gold Nugget
[click_to_tweet tweet=”Spending smarter starts with understanding what's actually working.” quote=”Spending smarter starts with understanding what's actually working.”]
[click_to_tweet tweet=”Understand your marketing ROI with attribution surveys from Enquire. The only platform designed to get marketing attribution data from the source that matters the most: your customers.” quote=”Understand your marketing ROI with attribution surveys from Enquire. The only platform designed to get marketing attribution data from the source that matters the most: your customers.”]
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