Podcast

83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution


My guest in today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.

If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, “how did you hear about us?”.

Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data.

Let’s jump in a learn more!

What You Will Learn Today

  • How advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.
  • How to figure out which marketing initiatives are working best.
  • Why a third of all Shopify sales have no attribution associated with the order.
  • Why word-of-mouth is still the elephant in the room.
  • Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.
  • Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.

Links And Resources Mentioned In This Episode

Tweetable Gold Nugget

Spending smarter starts with understanding what's actually working.Click To Tweet
Understand your marketing ROI with attribution surveys from Enquire. The only platform designed to get marketing attribution data from the source that matters the most: your customers.Click To Tweet

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Episode Sponsor

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.