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86: Conversion Optimization: Make Better Educated Marketing Decisions Based On Data And Facts To Drive Exponential Growth Opportunities

Justin Christian discusses conversion optimization and making educated marketing decisions based on data to drive growth opportunities in ecommerce.


My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.

What You Will Learn Today

  • Is A/B testing the same as conversion optimization?
  • Areas that a Shopify brand should focus its efforts on to help them grow and scale
  • Key problem areas that have been overlooked by some Shopify brands
  • How to learn more about your visitor's behaviors and their interaction with your brand

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

[click_to_tweet tweet=”Always test your assumptions instead of blindly changing things. Data makes decisions easier.” quote=”Always test your assumptions instead of blindly changing things. Data makes decisions easier.”]

[click_to_tweet tweet=”Cut the noise listening to all the junk out there on how to grow. Instead, focus on learning more about your visitor's behaviors and how they interact with your brand.” quote=”Cut the noise listening to all the junk out there on how to grow. Instead, focus on learning more about your visitor's behaviors and how they interact with your brand.”]

Thank You For Listening

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I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

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Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunesStitcher, Google Play, or Spotify and don’t miss a single episode!

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EPISODE SPONSOR

Powerful features tailored for Shopify Brands


This podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. 

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