Podcast

86: Conversion Optimization: Make Better Educated Marketing Decisions Based On Data And Facts To Drive Exponential Growth Opportunities


My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.

What You Will Learn Today

  • Is A/B testing the same as conversion optimization?
  • Areas that a Shopify brand should focus its efforts on to help them grow and scale
  • Key problem areas that have been overlooked by some Shopify brands
  • How to learn more about your visitor’s behaviors and their interaction with your brand

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Always test your assumptions instead of blindly changing things. Data makes decisions easier.Click To Tweet
Cut the noise listening to all the junk out there on how to grow. Instead, focus on learning more about your visitor's behaviors and how they interact with your brand.Click To Tweet

Thank You For Listening

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EPISODE SPONSOR

Powerful features tailored for Shopify Brands


This podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. 

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.