Podcast

87: Drive More Brand Awareness And Skyrocket Your Revenue Through New PowerBuy Technology


My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy. He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs.

What You Will Learn Today

  • What is the PowerBuy technology that is available for Shopify brands
  • How to capitalize on your existing customers to drive more demand through social sharing
  • How to leverage predictive analytics (demand, inventory, sales)
  • Strategies to lessen customer acquisition costs (CAC)

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

PowerBuy is a patent-pending technology that brings the concept of crowdsourcing and ecommerce together and provides true value to both consumers and Shopify brands. Click To Tweet
PowerBuy leverages social media to drive traffic and awareness to your Shopify store and helps reduce the need for capital investment of paid acquisition.Click To Tweet

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EPISODE SPONSOR

Powerful features tailored for Shopify Brands


This podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. 

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.