Podcast

89: How To Get You And Your Team Aligned, Data-informed, And Proactive For Growth During These Challenging Times

EP89 Yaguara


My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara, a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-time understanding of overall performance.

What You Will Learn Today

  • How to consolidate, synthesize, and understand all of your first and third-party data.
  • What is a data layer, application layer, and intelligence layer.
  • How to tie data directly to your goals and projects so that you have a real-time understanding of overall performance.
  • Learn how you can reduce the time it takes to make strategic decisions.
  • How to get your team to be aligned, data-informed, and proactive for growth and lifetime customer value.

Links And Resources Mentioned In This Episode

Yaguara Overview

Metrics To Focus On First

Tweetable Gold Nuggets

Struggling with siloed data? Yaguara gives visibility to company-wide objectives, allowing individuals and teams to understand their impact in real-time.Click To Tweet
Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-time understanding of overall performance.Click To Tweet

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EPISODE SPONSOR

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.