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PowerReviews Christmas Shopping Consumer Survey 2020 – UK Edition

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PowerReviews Christmas Shopping Consumer Survey 2020

Our consumer survey of 2,296 UK consumers highlights Christmas shopping spending plans, factors driving purchase decisions, likelihood of shopping online vs in-store, importance of Black Friday and much more.



  • Overall spending level will be in line with previous years: Three-quarters (75%) said it will either stay the same or increase this year – despite market conditions.


  • Holiday shopping will start earlier than usual: Nine in ten will either start spending earlier or at the same time as they normally would.


  • Huge shift to ecommerce: 59% say they will spend more online this year than they did last, although 32% say they have no concerns about Holiday in-store shopping despite pandemic.


  • Black Friday increasing in importance: 35% say Black Friday has overtaken New Year’s Sales in importance.


  • Looking beyond Amazon: 67% will buy from retailers other than Amazon and 68% will go direct to consumer this year.

Download now to get these insights and more!

This article originally appeared by our friends at PowerReviews.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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