PowerReviews Christmas Shopping Consumer Survey 2020 – UK Edition


PowerReviews Christmas Shopping Consumer Survey 2020

Our consumer survey of 2,296 UK consumers highlights Christmas shopping spending plans, factors driving purchase decisions, likelihood of shopping online vs in-store, importance of Black Friday and much more.

  • Overall spending level will be in line with previous years: Three-quarters (75%) said it will either stay the same or increase this year – despite market conditions.

  • Holiday shopping will start earlier than usual: Nine in ten will either start spending earlier or at the same time as they normally would.

  • Huge shift to ecommerce: 59% say they will spend more online this year than they did last, although 32% say they have no concerns about Holiday in-store shopping despite pandemic.

  • Black Friday increasing in importance: 35% say Black Friday has overtaken New Year’s Sales in importance.

  • Looking beyond Amazon: 67% will buy from retailers other than Amazon and 68% will go direct to consumer this year.

Download now to get these insights and more!

This article originally appeared by our friends at PowerReviews.

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Hawke Media Special Report: September 16, 2020 | Blog | Hawke Media

Hawke Media Special Report: September 16, 2020 | Blog | Hawke Media

Make Sections Really Everywhere With Section Groups

Make Sections Really Everywhere With Section Groups


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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