Shopify Ecosystem

PowerReviews Holiday Consumer Survey 2020 – Canada Edition

powerreviews-holiday-consumer-survey-2020-–-canada-edition

PowerReviews Holiday Consumer Survey 2020

Our consumer survey of 650 Canadian shoppers highlights spending plans for the Holiday season, factors driving purchase decisions, likelihood of shopping online vs in-store and much more.



  • Overall spending level will be in line with previous years: Two-thirds (66%) said it will either stay the same or increase this year – despite market conditions.


  • Holiday shopping will start earlier than usual: Nine in ten will either start spending earlier or at the same time as they normally would.


  • Huge shift to ecommerce: 54% say they will spend more online this year than they did last, although 27% say they have no concerns about Holiday in-store shopping despite pandemic.


  • Looking beyond Amazon: 67% will buy from big box retailers other than Amazon and 68% will go direct to consumer this year.


  • Blended cross-channel purchase methods will be a big deal: 47% say they will use curbside pickup more this year than they did last.

Download now to get these insights and more!

canada-christmas

This article originally appeared by our friends at PowerReviews.