Retention

Press Release: As Amazon Delays Increase, D2C Brands See a Silver Lining

press-release:-as-amazon-delays-increase,-d2c-brands-see-a-silver-lining

With Amazon experiencing month-long delays and shortages on the products consumers need most, D2C brands have a unique opportunity to move into that space, building community, and cultivating lasting relationships that will continue to grow, even after the COVID-19 crisis. 

Our recent consumer survey revealed that 65% of shoppers using Amazon said they couldn’t get everything (32.75%) or anything (32.25%) they really needed from the retailer. Moreover, if an item is out of stock, 40.55% of consumers will turn to a less familiar brand to find the product they need. For D2C brands, this is a critical time to focus on customer acquisition and retention.

From displaying reviews that provide purchase confidence in this time of massive uncertainty, to creative rewards programs that spur referrals and bolster community, to making every purchase worthwhile by offering support to a current, relevant charity or cause, it’s now more essential than ever for D2C brands to connect with th …

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This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.