We began the New Year like everyone else – working away on our goals! As always, we’re busy building the best Messenger and SMS marketing platform for ecommerce brands. We also aimed to hit the gym a bit more.
Although we’ve since canceled our gym membership, we’ve used our energy to build new features and make improvements to our platform. This helps brands provide the best experience for their customers and maximize the revenue generated through Octane AI. We’re excited to keep building more year-round!
Check out our January product updates below.
Customize Products within Facebook Messenger
To encourage Messenger subscribers to visit your site, you can add products into conversations. You can now change the call to action that appears with the product, the destination your product links to or add in a discount. This allows you to find the call to action, destination, or discount that resonates most with your audience.
Want to start an Octane AI free trial? Sign-up HERE or book a demo with our team.
Launch a Full Conversation From Facebook Comment Capture
With our Facebook Comment Capture feature, you can respond to Facebook comments on your Facebook posts with an automated message increasing opt-ins. We recently added in the ability to create a full conversation from Facebook Comment Capture using Facebook quick replies and buttons. This is an incredible way to encourage opt-ins for your bot and create full conversations that are personalized or focused around content in specific Facebook posts!
Customize Where Your On-Site Messenger Chat is Positioned and Displayed
The customer chat widget is a Facebook Messenger opt-in tool that allows your customers to chat with your Facebook Messenger directly on your website. This is a great way to provide great customer experience, increase conversions, and increase Facebook Messenger subscribers. With our newest updates you can change the placement of your on-site Messenger chat, specify the pages or devices for your on-site chat to display on, and A/B test the changes you make!
For example, using a Smile.io launcher for rewards and Messenger chat on opposite sides of your Shopify site.
Add a Time Limit to Smart Responses
The Smart Responses feature helps your bot become “smarter” by allowing you to write automatic responses to common messages your Facebook Messenger receives. You can now add a time limit for each smart response you create. This allows you to create multiple smart responses and limit the number of times it can be sent to a customer.
Improved Questions Experience
We’ve made improvements to the user experience for creating a Question! With friendlier fields and easy access to exporting question results, you can create questions in seconds.
Upgraded the Welcome Pop-Up Design
We’ve tested multiple designs for Facebook Messenger opt-in tools and found some designs to be higher in converting visitors to subscribers than others. We’ve improved the design of our welcome pop-up to be the highest converting design! This helps to maximize conversions for the welcome pop-up opt-in tool.
What’s Next
Next month we’re continuing to focus on building the best Messenger and SMS platform for ecommerce brands. Stay tuned for more product updates!
If you have any specific requests or questions, let us know by chatting with us in the bottom right corner of this page.
The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce
Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.
This article was originally published by our friends at OctaneAI.
