National holidays, like Independance Day, are the perfect opportunity to run a special promotion. If done right, special promotions will help you sell more, connect to your audience and reach completely new people with your brand. One of the best ways to promote your Fourth of July sales in 2020 is to use sponsored messages in Facebook Messenger.
Sponsored messages are easy to use, will help you reach a wide audience, and best of all, it’s one of the highest engaging marketing channels ever.
During the holidays, you can be absolutely sure that most people will browse social media and open their Messenger app. Since the Sponsored Message will be placed right in the Messenger inboxes of your targeted audience, whoever opens the Messenger app will not miss it.
No wonder it generates between 7-8 times as much engagement as marketing emails.
Sending sponsored messages with optimal content and targeting used to be fairly complicated. For example, conventional methods for sending sponsored messages traditionally do not take into account whether a recipient has already unsubscribed from your automated messages.
This will often lead to spending part of your ad budget on targeting customers who are not receptive to your offer at all. Moreover, sending a sponsored message to someone a day or two after they unsubscribed from your Messenger bot might even lead to a spam report.
Luckily, you can easily avoid any similar pitfalls and complications by using Recart to compose and send your sponsored messages.
Using Recart’s Conversation Flow Editor, you can set up and launch your Sponsored Message campaign in just a few minutes.
You will see a screen where you can select the desired entry point for the Conversation Flow. Of course, we will select Sponsored message for now.
Then, on the next screen, you can set up your campaign schedule and budget, right within Recart. Of course, we made sure that the default values for all options will give you good results in general, so you don’t need to worry too much about these options for now.
And with that, after just a few clicks, you are in the Recart Conversation Flow Editor, with your sponsored message campaign set up, ready to customize your messages.
Holiday-themed sponsored message templates
Our team at Recart is always focused on helping you run successful Facebook Messenger marketing campaigns. For that, we need to give you the best tools that are also easy to use. But we didn’t want to stop there.
To make content creation effortless for you, we also create holiday-themed templates for all common use cases, so that you can create and launch your sponsored message campaigns without spending hours working on content.
If you want to take advantage of our templates made specifically for Fourth of July sponsored message campaigns, head over to our Template Library, where you will find 3 brand new templates created for your exact needs.
Optimize for engagement & conversion
If you are willing to put a little bit more effort into building the Conversation Flow, you can create some truly amazing experiences for your customers, which will also benefit your business. Here’s a few ideas to kickstart your creativity:
- Set up multiple reminders using delays and follow-up messages
- Ask customers to enter their phone number or email address, which will be synced to Klaviyo or SMSBump
- Send different messages based on the recipient’s gender or recent activity on your store
- Create a quiz where customers get higher discount if they answer more questions correctly
- Send a message where the customer must tap a button to unlock the discount code. Then, send the discount code in a very satisfying, cute, or otherwise engaging follow-up message including a sound recording, video or GIF.
The possibilities are endless with sponsored messages. If you have the resources to create truly unique conversation flows for your marketing campaigns, you have all the necessary tools available in the Recart Conversation Flow Editor.
If you would like to extend your promotion with a sponsored message quickly and easily, head over to our Template Library where you will find many great, ready-to-use templates for all your marketing needs.
This article originally appeared in the Recart blog and has been published here with permission.