Q&A With Ianthe Mauro, Owner Of Objects With Purpose


Yotpo Cares is a philanthropic program dedicated to giving back to the global community via the causes Yotpo employees care about. In December 2020, Yotpo Cares ran a sweepstakes to benefit Girls Inc., a non-profit organization with the central goal of empowering and inspiring girls and young women. Participants nominated candidates for Yotpo’s Amazing Women in eCommerce, and prizes included goodies from Yotpo customers, including a sheet set from Brooklinen, a waffle robe from SNOWE, an eye mask from Lunya, and a hoodie from Goodee. For every entry, Yotpo Cares donated $5 to Girls Inc.

Ianthe Mauro was the lucky sweepstakes winner, and as it turns out, also an amazing woman in eCommerce. We spoke to Mauro about being an entrepreneur, expanding her brand, and supporting women makers.
Tell us a little bit about yourself and your company.
I am committed to helping hundreds of beautiful makers share their light through handmade candles and offer the opportunity for everyone to disc …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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