Ready To Replatform? Here’s What The Experts Recommend.

ready-to-replatform?-here’s-what-the-experts-recommend.

Outgrowing your eCommerce platform is exciting. Your business is maturing, and you need a platform that’s able to not only handle your growth, but to scale with you as that growth continues.

However, replatforming, or moving from one technical system to another, can be a confusing process. While consolidating your tech stack in this way ultimately leads to more efficient, data-driven marketing efforts, the migration can feel like yet another project you’re tacking on to your already busy schedules.

“eCommerce has exploded over the past year and a half,” says Matt Zehner, CEO, Zehner. “The opportunity for growth in this channel has no limit right now, and a brand’s tech stack is the foundation that allows them to recognize this growth. The process to replatform is not always an easy one, but it’s one that is often inevitable at some point in a brand’s journey as they grow and mature.”

For brands in this growth stage, an easy-to-understand solution is key. We s …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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