Key Takeaways
- Stay ahead of competitors by making your website fully mobile-friendly to capture the growing mobile audience.
- Streamline the customer shopping process by implementing smart search filters for size, color, and price.
- Build customer trust and confidence by integrating secure, fast, and reliable payment gateways.
- Discover exactly where users click and what they ignore by using heatmaps to reveal hidden flaws on your pages.
If you have an eCommerce website, you may think on your end that your website is complete and perfect.
But that is not true! E-commerce websites need to be redesigned every few weeks. So now, the question may come to your mind, how to do that. If you want to redesign your e-commerce website, see why users are disappointed. Is your website crowded for users? Are you missing some essential features in your e-commerce website? These are some of the issues you don’t want to see while redesigning an e-commerce website. But certainly, you should look at your website more carefully and thoroughly if you’re going to redesign it. To improve the functionality and performance of your site, you should integrate some vital features into your web design. Don’t forget to go for online surveys to understand your target audience before developing your e-commerce website.
This is what we will describe in this article. Continue reading it carefully to know what features you should add while redesigning your e-commerce website.
8 Features to Redesign Your E-commerce Website
The following are the eight features you should add while redesigning your e-commerce website.
1. Mobile-Friendly Design:
You must revamp your e-commerce website frequently to stay ahead in the competition. While redesigning your website, check if your website is mobile-friendly or not.
If it is not, make it mobile-friendly as soon as possible. If it is mobile-friendly but has some issues, you have to fix those issues quickly. This way, you can target a large number of mobile audiences to drive more traffic to your e-store.
2. Artificial Intelligence (AI):
AI is particularly beneficial for converting information into actionable insights about how customers interact with a website.
To determine how your web business is meeting the customers’ requirements, pair it with firsthand knowledge gained from speaking with customers. Resolve the difficulties and eliminate barriers for them by utilizing AI technologies.
3. Customers’ Feedback:
It is clear that when you create your e-commerce website, you don’t get reviews and feedback right away. You can get customer feedback through online Surveys by CashYeah. They help you understand what your users love—and what’s driving them away.
This way, you can make the website more credible and bring in more and more new customers. While redesigning your website, don’t forget to use reviews and feedback as your marketing tool. It will help you resolve the missing parts and issues of your website.
4. Aesthetics:
Visuals get outdated very quickly. Put yourself in the place of a customer and imagine, would you like to wear clothes that are outdated and not in trend? Obviously, no, so does the customer.
Focus on the aesthetics of your web design. While redesigning, try to add trendy and in-fashion design and features. Make your website visually appealing to the customers so that they can stay longer on your site. E-commerce websites should be more attractive than other websites.
5. New Original Content:
There is a time limit on the material used on an e-commerce website. On average, the majority of the attention to your material will come during the first 2 or 3 days after it is published.
Within several weeks, the material might become “old.” Sometimes, in a hurry, you miss adding the content that is essential for your website. Update the content by adding up-to-date material on your eCommerce website while redesigning it.
6. Multiple Heatmaps:
Heatmaps call attention to essential flaws on your website right away. They make it simple to display and analyze different information on your eCommerce site at a glance.
Website heatmaps use colors to depict the most prominent and least desirable components of your site. In short, heatmaps on your website provide you with several advantages in the future.
7. Smart Filtering and Search Features
There is no worse experience than users who can’t find what they are looking for. The ease of searching with high-level filters could be a massive change in user experience, decreasing the bounce rate.
In your redesign, you should emphasize enhancing the site’s search engine. Add filters based on: by, size, color, price range, ratings, and availability.
Auto-suggestions and error-free spelling suggestions in real-time should be used so that people can reach the proper product as quickly as possible. When you filter efficiently, conversions will occur quicker.
8. Secure and Fast Payment Gateways
The safety of the payments is a priority issue for web shoppers. In case the payment system is sketchy or slow, the customers will leave the cart.
When redesigning your website, do not forget to include reliable, safe, and super-fast payment gateways. Accept various forms of payment issuing methods, including credit/debit cards, digital wallets, and even Buy Now Pay Later services. A quick and easy payment creates trust and invites repeat customers.
Why All These Features Matter
Not all these features are mainly about looks; it is more about performance, comfort, and satisfaction of the users. They are an addition to your eCommerce platform so that it becomes more reliable, customer-oriented, and conversion-friendly.
An e-commerce site with specified features and proper organization is a perfect demonstration of how the correct choice of tools can enhance the process of online shopping. It has everything to do with adding value at each step: quick loading time, personalized product display.
In applying such transformations, keep in mind that design is not just how it is to look, but how it is to work. When it comes to your web page, it is more can-do than pretty.
Conclusion
In the end, no eCommerce website owner can neglect the importance of website redesign because it does wonders for eCommerce businesses. In this article, we have described six features that you should add to your website. Keep these points in mind and start your redesign task.
Frequently Asked Questions
Why should I redesign my e-commerce website if it already works?
Redesigning is about adapting to new technology and changing customer expectations, not just fixing what is broken. A regular redesign ensures your site remains competitive, incorporates valuable user feedback, and improves performance to prevent lost sales from a dated experience.
What is the most important first step when starting a website redesign?
Before changing any design elements, gather direct feedback from your users through online surveys. This data provides clear insights into what customers love about your site and, more importantly, what frustrates them, giving you a clear roadmap for meaningful improvements.
Isn’t a website redesign just about updating the visuals and colors?
This is a common myth. While aesthetics are important, a true redesign focuses on improving core functions. This includes adding features like smart search filters, faster payment gateways, and using AI to understand customer behavior, all of which directly impact sales and user satisfaction.
How can artificial intelligence (AI) actually help my e-commerce redesign?
AI helps you turn raw data into clear actions by analyzing how customers interact with your website. It can identify friction points in the shopping process and suggest personalized product recommendations, helping you make data-driven decisions that improve the customer experience.
My website looks okay on a phone, so is it truly mobile-friendly?
A truly mobile-friendly design goes beyond just looking acceptable; it must be fully functional and easy to navigate on a small screen. During a redesign, test the entire checkout process on various mobile devices to ensure a seamless experience that does not cause customers to abandon their carts.
How do heatmaps provide insights that regular analytics do not?
While standard analytics tell you what pages users visit, heatmaps show you how they interact with those pages. They visually reveal which buttons get ignored and where users get stuck, providing immediate, actionable insights to fix design flaws you might not have known existed.
What is the best way to handle customer reviews during a redesign?
Use your redesign as an opportunity to feature customer feedback as a powerful marketing tool. Positive reviews build trust and credibility for new visitors. You should also analyze negative feedback to identify recurring problems that your redesign can directly solve.
Why is improving the search feature so vital for an online store?
An ineffective search feature is a primary reason customers leave a site in frustration. Improving your e-commerce search with smart filters for price, size, and availability dramatically reduces bounce rates and helps shoppers find the exact product they want faster.
How does the payment gateway impact customer trust?
A slow or untrustworthy-looking payment process is a major red flag for online shoppers and a leading cause of cart abandonment. Integrating secure, fast, and well-known payment gateways shows customers their financial information is safe, building the trust needed to complete a purchase.
Why is it important to update content during an e-commerce redesign?
Product descriptions, blog posts, and other site material can become outdated quickly, which can harm your SEO and customer trust. A redesign is the perfect time to refresh your content with up-to-date information, ensuring your site remains relevant and authoritative.
