Erik Huberman founded Hawke Media in 2014. Eight years and over 3,000 success stories later, his debut book, The Hawke Method, hit shelves March 8. In the book, Huberman distills the art of marketing into three core principles: awareness, nurturing, and trust.
Each element is broken down into accessible language that any reader can understand, regardless of their business savvy or marketing background. The book dives into examples of each tenet done well and done poorly, and explains how if any of the three is missing from a business, the whole system fails.
With the book available to buy, let’s take a look at what some of the most esteemed thought leaders in various industries have to say about The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar.
Modern Marketing Genius
“Erik is the Einstein of modern marketing. The Hawke Method is a must read for anyone working in marketing or trying to get someone to buy their product. Highly recommend!”
-Tyler Rochwerg, Digital Marketing and Innovation Manager at Neutrogena
A Wealth of Insight and Information
“The concept of the Marketing Tripod is really powerful in organizing our company’s efforts to grow. That said, my team and I already have powerful insights and a pretty long checklist of ways to improve just from the Awareness section. We were able to evaluate marketing methods we hadn’t been using before, and rethink our weightings and goals for each of the methods listed. I highly recommend this for any owner/executive/manager looking to expand marketing’s impact and improve its effectiveness.”
-James Dickey, CEO of JD Key Consulting
Let Your Voice Be Heard
“The Hawke Method is the must-have playbook for anyone who has a message that they long to share with the world. Erik has empowered you to share your passion in a powerful way. A way in which you can’t be ignored.”
-Sherry Walling, PhD, Author of Touching Two Worlds and Host of ZenFounder and Mind Curious
Three Fundamental Principles of Effective Marketing, Explained
“The Hawke Method is an easily digestible book that illuminates three key principles for effective marketing of your product, service, and business. The writing is clear, the examples — of both successes and failures — are illustrative of the principles involved, and those principles are fundamental in nature, applicable to whatever kind of product, service, or business you are involved with. The author provides helpful ‘Pro Tips’ along the way, and summarizes the key points at the end of each chapter, making it a good reference work after reading.”
Brad Barbera, Author of Keep Innovation Simple
The Hawke Method Is INSANE
“I’m loving reading the pre-publication copy of the book but had to take a moment to say this is exactly what I’ve been looking for. I’ve spent the past decade as a pro photographer and filmmaker who’s asked every week for marketing advice. Most of what I suggest to my clients comes from my gut. The Hawke Method is confirming a lot of what I believe, clarified a lot that I wasn’t quite sure of, and succinctly answered some important questions that could have been costly expenses for my current client. Pages 26-28 affirmed that my client, the south’s largest Dreamboat Dealer, is on the right track. Page 37 is a solid affirmation of my skepticism for a channel my client wants to dive into. Thanks to Hawke, when I meet with the client this week I’m going to save them significant expense and future frustration.
Thank you! I’m looking forward to the rest of the book.”
-Stephen Young, Outsourced Creative Director