Rewind Vs Talon: What’s The Best Backup Option For Your Ecommerce Store?


If you’re running a Shopify store or an ecommerce business on any platform, backups are vital to your business continuity. While shopping around for the best backups for Shopify, you’re sure to come across many options, Talon and Rewind being just two. Today we’re going to compare Rewind vs Talon and drill down on some of the most important features to help you make an informed choice.

But first, let’s consider the landscape. We are living in a data-driven world. With that in mind, it’s surprising how many people and organizations don’t think too much about backing up their data—until they experience data loss.

At that point, the critical nature of having a backup and restore solution comes into sharp focus. If you lose data for any reason and don’t have a Shopify backup app, you could face lost revenue, your reputation would take a hit, and you might have to shut down operations until you rebuilt the lost or corrupted data from scratch.

An automatic backup app helps you avoid all these issues so you can focus on finding new ways to delight your customers.

In this article, we’ll compare two apps—Rewind vs Talon—on various categories:

  • Security
  • Support
  • Cost
  • Ease-of-use and set up
  • What’s being backed up


Talon Commerce states that their automatic backup app is GDPR compliant, and all stored backup data is encrypted in transit and at rest, but beyond that, there are no specific statements around security or disaster recovery. While that does not mean your data is at risk, it does create a bit of a fog bank.

Rewind is transparent about their internal security policies as well as how they protect your data. Rewind also offers a status page where you can view real-time data on incidents related to specific platforms they cover as well as scheduled maintenance. Rewind is highly proactive when it comes to data security, requiring multi-factor authentication for all users, applying a “least privilege” model, and applying advanced encryption to data at rest, in use, and in transit. Rewind is GDPR compliant and expects to receive SOC2 compliance by the end of 2021.


Rewind offers support via email, live chat, and their extensive knowledge base. Support is available Monday – Friday from 8 am to 12 am EST, and Saturday – Sunday from 9 am – 5 pm EST. For enterprise plans, support is also available via phone.

Talon’s support is by email only, and it’s unclear what their response time is or if there are hours when support is active/inactive.


Both Rewind and Talon offer a free trial period, after which you are billed monthly according to your order volume. Pricing starts at $3 per month for Rewind and $9 per month for Talon for paid plans.

Talon offers a free plan for stores with 100 products or less, but you’ll only have access to one month of backup history.

One of the main differences with pricing is that Rewind bases the pricing tier on order volume, while Talon bases theirs on the number of products in the store and the number of orders processed.

While Rewind is certainly higher-priced than Talon at the upper end of the scale, the convenience of having a real-time automatic backup app (Rewind), better support, and advanced features more than offsets the cost.

If you have a data disaster and need to restore, keep in mind that Talon’s backups for Shopify only run once daily. When we’re talking pros and cons, this is a big one. Your time is valuable, and you probably don’t want to be rebuilding the data lost between their scheduled backups.

Ease-Of-Use and Setup

Rewind’s setup process is quite simple:

1. Install the app

2. Authenticate the account

Once the Shopify backup app is installed, backups run automatically. Should you need to restore, you’ll do so directly from the Rewind Vault. Just select what you want to restore, and from which backup, and your data will automatically be restored back into your Shopify store. In just a few clicks, everything will be exactly how you need it. If you have any issues with your data restore, our production engineers are standing by to personally assist with restoring your data correctly.

Talon’s Automatic Backup app is installed and authenticated directly through Shopify. You’ll need to log into your Shopify store to do this, as it’s not a stand-alone app. When considering the pros and cons of Talon Automatic Backups, one aspect to consider is their comparison feature. This allows you to view the differences between backup versions so you can choose which one to restore. It’s a great feature, but the interface might seem a little confusing and is undoubtedly less user-friendly for some people.

What’s Being Backed Up?

Rewind backs up every file, image, page, collection, and theme customization, continuously in real-time. If you have other apps running on your store, Rewind also backs up third-party dependencies, so you won’t have to reconfigure your settings after a restore. Metadata backups are available for enterprise plans. Rewind is highly customizable, giving you the ability to restore anything from a single image to an entire collection—or the entire store, theme, dependencies, settings, and all.

In the entry-level tier, Talon backs up products, pages, collections, blogs, and themes. The Business tier adds order and customer backups to the lineup, while the top tier adds metafield backups. You can restore everything to a specific date or individual records to a specific version. However, since backups only happen once a day, you might still be missing files or changes made in the interim.

How to Choose the Right Shopify Backup Provider

Choosing the right Shopify backup provider is as important as anything you’ll do in business. After all, when it comes to ecommerce, your data is your business. Carefully vetting your data backup provider is an essential element of your store’s overall security posture. 

Talon Commerce specializes in third-party apps for Shopify, but they don’t focus strictly on backups. This is a big differentiator between Rewind and Talon, as Rewind is solely dedicated to backing up SaaS data. Rewind was born out of a personal data disaster. Data safety and security are our in DNA, and that’s something you can always count on.

Special thanks to our friends at Rewind for their insights on this topic.
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