Logan Hollowell Jewelry emerged as a manifestation of its founder’s passion for crafting ethereal and spiritually inspired pieces. Logan – the brand’s eponymous founder and driving creative force – embarked on her journey as a jewelry designer driven by a deep connection to the natural world after moving from North Carolina to Los Angeles.
“I make instant heirlooms for the modern goddess and gods. Every single piece is backed up by ancient wisdom and inspiration from the cosmos” she says.
Her distinct aesthetic, blending elements of celestial beauty and profound symbolism, quickly garnered attention and has led to partnerships with major retailers, including – most recently – Brilliant Earth.
“I realize that jewelry really has that ability to make you feel worthy, special, loved, appreciated. The way that fine jewelry can make a person feel, it has this ability for me to connect as an art form. ”
As her creations have gained popularity, Logan Hollowell Jewelry has evolved into a highly sought-after brand, celebrated for its celestial motifs and a commitment to sustainable and ethical practices in the realm of luxury jewelry.
“Most of the pieces are made to order, so we are reducing the waste of materials. Also, we work with ethically sourced gemstones and recycled gold.”
In recent years, sustainability has been a key topic in conversations around high-end jewelry due to heightened awareness of both environmental and ethical concerns. Sustainable practices are vital to lessen the negative impacts of precious metal and gemstone extraction, like deforestation and water pollution.
Hollowell remarked “sustainability is such a big part of my brand. It’s really important to me that as we grow, we maintain that ability to be sustainable and have a positive impact on our environment.”
Ethical sourcing not only supports biodiversity but also appeals to consumers concerned about where their purchases come from. Sustainable jewelry practices align with the global trend of ethical consumerism, attracting environmentally conscious individuals.
Embracing sustainability not only encourages responsible consumption but also helps cut down on waste, energy use, and the overall carbon footprint of the jewelry sector.
Logan Hollowell also promotes sustainability by using Route.
When customers check out on the Logan Hollowell site, they can choose to protect their package with Route. By doing so, if their package is damaged, lost in transit, or stolen from their doorstep, they can automatically receive a refund or a replacement order – at no cost to them, or Logan Hollowell.
Because the company ships fine jewelry, this is a necessity for the brand.
Plus, by protecting their package with Route, 100% of the carbon emissions from their order are neutralized through Route’s partnerships with GreenPlaces and Patch.
“I love working with Route because it gives my customers the option to choose green package protection at checkout, which reduces carbon emissions.”