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SaaS Development In 2023 And What To Expect In The Future

A saas wordmark on a blue background with people around it, ideal for DTC marketing and Shopify.

Reports have shown that 89% of companies already use cloud services and it is projected that by 2026, the market size value amounts to $356.6 billion.

These figures indicate that software SaaS application development could be profitable, and understanding the coming trends in SaaS is essential for success. In other words, with high probability, investments in developing high-quality SaaS products will pay off. To stay ahead of the competition and build a successful SaaS product, one must comprehend the future of SaaS software and be up-to-date with available new tools.

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The SaaS Model

The SaaS model is prevalent for businesses with a year-over-year growth rate of 20.6% because the upfront cost is usually low, and the benefits are plentiful.

SaaS offers high availability and scalability, so companies can access the software whenever they need it and be sure that their data will not get lost in case of server malfunctioning. Furthermore, SaaS offers subscription-based payment options, which make budget management easier for businesses. However, creating SaaS products is no easy feat – many coding skills combined with UI design are needed to make the product valuable. Standard SaaS agreements focus primarily on resource utilization, user numbers, usage volume limits, and extracurricular services like training or integrations. All in all, SaaS enables businesses to increase productivity without wasting time setting up physical infrastructure.

The main trends in SaaS 2023-2024

James Clear's distinction between goals and systems has never been more applicable than regarding the evolution of SaaS models. What began as a way to revolutionize software buying and pricing is now seeing exponential growth, expected to reach almost $1 trillion in market revenue by 2028. The software as a service niche already contains many good products, but it also has room for new projects. The primary condition for success is an exciting idea, a worthwhile project, and its high-quality implementation. Jatapp.co, an experienced development team implementing dozens of SaaS products, can help with the latter. A deep understanding of the market is an additional advantage of ordering from such professional teams, as they can help you prioritize correctly and avoid many mistakes.

Mobile-First Development

SaaS products have seen a rapid surge in usage, requiring SaaS providers to update their existing offerings for mobile compatibility quickly. Looking ahead, SaaS companies should be investing in what is known as ‘mobile-first development,' meaning that SaaS products are first developed for smartphones and then adapted for PC use afterward. This is a crucial move to keep up with the times; an estimated 3.7 billion people worldwide will be using only smartphones by 2025 to access the web, while only 69 million use PCs. Though SaaS platforms will still be available on PCs, this mobile-first approach provides SaaS providers an extra boost of opportunities to reach out further in today's digital world.

Artificial intelligence

The SaaS platform has been feeling the effects of AI integration in recent years. Despite this being a trend, many companies are less enthusiastic about it due to the potential risks associated with it. But in reality, trends such as machine learning and natural language processing present enormous opportunities for SaaS. By employing artificial intelligence capabilities like human speech pattern recognition, SaaS businesses can enjoy higher levels of automation, security, and faster data handling. Resource-consuming industries such as social media, education, travel, and healthcare are expected to be the most likely needers of AI-based solutions shortly as they stand to benefit immensely from their applications.

Vertical SaaS

Unlike horizontal SaaS, this approach tailors to specific industry needs, allowing businesses to form tie-ups with their customers and offer them the best practices in their field. This model will result in incredible customer service and promise a hefty 8x return on customer acquisition costs compared to traditional cloud outlets. This will provide an excellent alternative for companies seeking an edge over the cutthroat cloud marketplace. Additionally, vertical SaaS can help businesses create their niche and increase their ROI several times. Regarding potential opportunities – logistics, retail analytics, and healthcare BI software are prime examples that might find much value from adopting vertical cloud solutions. Overall, the vertical cloud looks set to remain one of the integral factors driving SaaS into its future 2020s growth cycle.


SaaS solutions have long been renowned for providing transparency and security throughout the SaaS lifecycle. However, SaaS platforms are still built on centralized databases and are thus vulnerable to cyberattacks. Blockchain technology presents an innovative solution that promises to bring SaaS market data security to the next level. Blockchain is a distributed system with constantly updated information and records that can be backed up across multiple networks, making it challenging for malicious actors to gain access to unauthorized data. While blockchain is still a novelty in SaaS markets, its ability to provide greater security makes it one of the most promising technologies of the future.

Emphasis on safety

Data security has become a critical factor in the success of SaaS businesses. With digital transformation happening at an unprecedented speed, cyber risks have emerged that could spell disaster if left unchallenged. That is why experts like Gartner predict double-digit growth in spending on risk management solutions over the next few years, with security expenditures expected to exceed $188.3 billion by 2023. This increased focus on data protection will be particularly significant for SaaS companies pursuing cloud-based services, such as multi-cloud deployments and micro-SaaS unbundling. Developers of these services will have to factor many security features into their product designs for SaaS businesses to mitigate risks and protect themselves and their customers from data breaches.


All companies that want to work on the SaaS model should consider the trends listed above. That is, this applies not only to new products but also to SaaS migration. You can learn more about it at the link. In any case, all companies that want to provide a competitive advantage for their products must use the best of today and follow the trends.

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