Many new eCommerce entrepreneurs may have heard the term “sales funnel” at some point in their lifetime, however many newcomers have little idea as to what the term means, or how it can be achieved.
A sales funnel is a general outline that depicts each step of the selling process, from attracting initial audiences, to making the very first sale. The funnel is used to identify what can be done in order to increase outreach to new customers, as well as to increase conversion rates once customers have been attracted.
Building a sales funnel requires several key components in order to attract the most amount of initial viewers, and result in the highest number of sales. Each sales funnel should include:
- A Blog.
- A subscriber form.
- Weekly emails or newsletters.
- Landing pages.
- A payment page.
- Tools to track progress.
By including a blog as part of any sales funnel, customers will be attracted to the store by content they may find relevant to their wants or needs. For example, a website selling makeup could feature a makeup blog in order to persuade readers to purchase products from the website itself.
Essentially, readers will come to the blog looking for information relevant to their wants or needs, and while they are visiting, will be more likely to purchase a product from the website if it is relevant to the content they have read.
Once customers are in the door, it’s important to keep them there. This is where the subscriber form comes in handy. One of the best ways to keep customers coming back for more is to engage with them directly on a regular basis. One of the best ways to do this is through weekly emails or newsletters that keep them up-to-date on what is new with your company.
In addition, having a subscriber list will give you some rough idea of just how many customers you have, as well as how well you are growing and retaining your customer base.
Another key to impressing readers from their very first visit to your site, it’s important to include landing pages. These landing pages should feature the option to subscribe, as well as some sort of incentive for doing so.
Stores selling products may include an exclusive first time discount as part of their landing page for joining the subscriber list. Bloggers may want to include exclusive content as part of their incentive for signing up to the subscriber list on their landing page. Whatever the case may be, landing pages play an integral role in any sales funnel, as they are one of the best ways to convert clicks to subscribers and sales.
When you established the sales funnel, it’s important to keep track of whatever progress may have been made since it was first integrated. There are a number of analytics tools that can be found on the web that will track visitors to your page, subscribers, and sales.
By studying these analytics, you can improve your sales funnel each and every day, which in turn will result in higher retention rates, and higher sales.