Save Time, Reduce Churn, And Increase Retention With The New Affinity Customer Portal


At Recharge, we understand that providing an exceptional customer experience is crucial for the success of your online business. Today, we’re excited to announce Affinity, a new customer portal theme ready for you, out-of-the-box. The Affinity customer portal theme is built to make subscription management easier for both you and your customers.

The Affinity customer portal empowers merchants to make no-code customizations, while customers can enjoy a modern and user-friendly interface to effortlessly manage their subscriptions. By implementing this new feature, we aim to make the customer experience more seamless and easier for their end-users, which will ultimately increase the lifetime value for our merchants. 

Save time with no-code customizations

The Affinity customer portal allows you to create a seamless brand experience with powerful customization options. Easily update the look and feel to match any brand using Shopify’s Theme Editor. This means that you can customize the portal without having to write any code, saving you time and hassle. 

A screenshot of the Affinity portal showing customization of the portal without having to write any code.

Additionally, if you’re on the Pro or Custom plan, you’ll have access to powerful Extensions that broaden the functionality of the customer portal even further. With Extensions, you’ll have access to a world of possibilities:

  1. Slots will enable you to add custom content and functionality to different areas of the customer portal like rotating product highlights and educational content targeted to your customers.
A screenshot of the customer's view of the customer portal showing a product highlight to the side.
  1. Events will enable you to take over specific interactions in the customer portal and add value with personalized flows. 

Reduce churn with intuitive order management

The Affinity customer portal’s intuitive design makes it easy for your customers to manage their subscriptions in a single-page view. The emphasis on the order rather than the subscription makes it easier and quicker for your customers to take bulk actions, such as rescheduling, skipping, or swapping. This means that your customers will be less likely to churn, which can help to increase your revenue in the long run.

A screenshot of the customer view of Affinity portal that shows their next order.

Increase subscriber retention with a user-friendly interface

The Affinity customer portal provides your customers with a mobile-optimized interface in a language and currency that they are most familiar with. 

With its single-page design, the Affinity customer portal theme is mobile-optimized, which means that your customers can manage their subscriptions on-the-go, no matter where they are. The mobile-first design of the portal makes it easy for customers to view and manage their subscriptions from their mobile devices.

Our enhanced customer portal allows your customers to experience the portal in a currency and language they are most familiar with, making it easier for you to expand your reach globally. With multi-currency, your customers are able to checkout in their currency and continue to be charged by the currency after their initial checkout. With advanced language options, the language displayed to your customers will be based on what’s available on your store and their standard language settings. 

By providing your customers with a user-friendly interface that is tailored to their needs, you can increase subscriber retention and build long-term relationships with your customers.

A screenshot of the customer portal selection where merchants can select Affinity for editing.

What’s next?

By implementing the Affinity customer portal, you can increase customer satisfaction and retention, ultimately leading to increased sales and improved brand loyalty. The portal’s customization options, mobile-optimization, intuitive order management, multi-currency and multi-language translations are just a few of the many benefits that will make subscription management easier for your customers.

As we move forward, we will continue to optimize the merchant experience, making things simpler and even more intuitive for you in configuring and updating Affinity settings within the merchant portal.

We are committed to providing you with the tools you need to succeed. If you’re interested in activating the Affinity customer portal, check out our guides to get started.

Special thanks to our friends at ReCharge Payments for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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