We know that as ecommerce marketers you’re always under pressure to meet challenging targets. As a result, acquiring new customers is often seen as the fastest route to growth and success.
However, there are three key reasons why this is not always the case:
- First of all, it costs more to acquire a new customer than it does to retain an existing one
- Secondly, the average order values of retained customers significantly increase with every repeat purchase they make
- And finally, your existing customers can help you to acquire new shoppers more cost-effectively by acting as advocates.
It can be difficult to know where to start when it comes to shifting your focus towards retention, but our score sheet is here to help. Take the quiz and get your customer retention score, and then use the score sheet as a to do list on an ongoing basis.
Levelling up your approach to retention could be the most effective way to grow your ecommerce store, so get your score and find out how your strategy stacks up!
This article originally appeared in the LoyaltyLion blog and has been published here with permission.
