Score sheet: How does your retention strategy stack up?

Customer retention strategy.

We know that as ecommerce marketers you’re always under pressure to meet challenging targets. As a result, acquiring new customers is often seen as the fastest route to growth and success.

However, there are three key reasons why this is not always the case:

  1. First of all, it costs more to acquire a new customer than it does to retain an existing one

  2. Secondly, the average order values of retained customers significantly increase with every repeat purchase they make

  3. And finally, your existing customers can help you to acquire new shoppers more cost-effectively by acting as advocates.

It can be difficult to know where to start when it comes to shifting your focus towards retention, but our score sheet is here to help. Take the quiz and get your customer retention score, and then use the score sheet as a to do list on an ongoing basis.

Customer Retention Scoresheet

Levelling up your approach to retention could be the most effective way to grow your ecommerce store, so get your score and find out how your strategy stacks up!

This article originally appeared in the LoyaltyLion blog and has been published here with permission.

Total
0
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

Prev
Make Your Automated Messages More Relevant with A/B Testing
A woman is conducting A/B testing on automated messages for improved relevance.

Make Your Automated Messages More Relevant with A/B Testing

Next
5 Tips on How to Create a Captivating Product Review Email [+Examples]
Product Review Email, Displayed on Screen

5 Tips on How to Create a Captivating Product Review Email [+Examples]

Take the Free Quiz
ecommerce fastlane crowdspring quiz blog
Take the Free Quiz
ecommerce fastlane crowdspring quiz blog
You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid