Selecting The Best Customer Segmenting Model For Your Shopify Store


Your customers are your store’s lifeblood. Without them, your business would fail.

After growing your business past a certain size it becomes difficult to remember every customer. That’s why it’s important for a business to start segmenting customers early on.

Without segmenting, you’ll have difficulty providing the different levels of service your customers demand.

There are a huge variety of ways to segment customers.

Some simple. Some difficult.

Some powerful. Some questionable.

Since the primary goal of Repeat Customer Insights is to help you understand your customers, it offers a variety of customer segmenting options.

  • Customer Grading – great for small stores or if you’re new to customer segmenting as it’s just a single letter grade for each customer.
  • Automatic Segments – great for visually understanding the segments or as you’re growing. Has more options than a letter grade so you can tell the difference between a big-spender and a frequent-buyer.
  • RFM – the model that gives you a lot of options and has worked for giant stores for decades. Probably all the options you want, at least until you have a building of statisticians on staff.

Since the app automatically analyzes your customers, you get access to all three options so you can experiment with any one to find what works best for you.

Eric Davis

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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