What if you could anticipate exactly what your customers wanted? What if you could make personalized recommendations to every shopper? And what if you could easily see and act on this data right from the back-end of your store?
Well, you can — with Bold Brain.
Our powerful app gives you access to data-driven insights and recommendations so you can sell smarter. You can use it to gather key information and optimize your store with the click of a button, then sit back and watch your sales go up.
By collecting data in real-time, Bold Brain anticipates what your customers want and shows it to them on a widget that blends seamlessly with your store, or show you bundles and upsells you can activate with the click of a button.
Retail giants like Amazon have spent years developing technology like this, and now it’s at your fingertips, literally. Use Brain’s sophisticated recommendation widgets, powerful integrations, detailed audience insights, and advanced analytics to unlock the full selling power of your eCommerce store.
Learn more about Bold Brain, or try it for free in time for Black Friday!
Not quite convinced? Here’s how it can help you achieve success in this Black Friday, especially if you already use other Bold apps!
Black Friday promos in a flash
Looking for a quick-to-set-up Black Friday promotion? Bold Brain’s got your back.
Combine Bundles or Upsell with Brain to activate data-based deals and recommendations with a single click. Have upsells and bundled deals ready fast, perfect for last-minute Black Friday promotions.
- Bold Bundles – automatically generates data-backed product bundle recommendations. Once you have both apps installed, just follow these quick steps to get your promos up and running!
- Bold Upsell – Download the app (if you haven’t already!) and follow these instructions to get high-converting upsell recommendations live on your store. One store made over $10,000 in just two months with Brain-recommended upsells!
- Bold Subscriptions – Brain can also recommend what products it thinks will sell well as subscriptions. Whether or not you already use Bold Subscriptions, the busy Black Friday season can be a good time to turn one-time purchases into steady revenue by giving shoppers the option to subscribe.
Before you activate any of these recommendations, Brain will actually show you a cost of goods sold (COGS) analysis so you know how much profit you can make off upsells or bundle sales.
Use some upselling techniques, or combine Brain’s recommendations with these product bundling secrets to make your offers even better!
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You know how Amazon recommends products while you’re shopping, seeming to know exactly what you want even before you do?
Now you can give your customers the same experience.
These aren’t recommendations you pick yourself by guesswork, they’re products automatically curated by Brain using cold, hard data and displayed on widgets that look right at home on your store.
By determining what products are most likely to be purchased together, Brain anticipates what your customers want so you’re always displaying the most effective products. This also simulates the experience that customers have when they stumble on a new product at a brick-and-mortar store.
Bold Brain provides six different types of widgets for you to choose from:
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Most Frequently Bought: shows the most popular products on your store.
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Related Products: shows products related to items the customer is viewing.
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Recently Added: shows the newest products added to your store.
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Recently Viewed: shows products previously viewed by the customer.
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Top Rated: shows your store’s top-rated products, powered by Yotpo.
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Smart Widget: automatically uses A/B testing to choose the best widget to show to customers.
All of these widgets automatically populate with your products. They also allow you to choose a backup type in case your store doesn’t have enough data or products to use for your first choice.
Brain uses this data to go beyond recommendation widgets.
You can create prebuilt or custom audiences with various filters to use right in Mailchimp — or export them into a CSV file — to create highly targeted email campaigns.
For example, you can generate lists of customers who have:
- Viewed a specific product on your store
- Purchased certain products from you
- Added a product to their cart but didn’t check out
So, let’s say the owner of a camera store notices a lot of customers are adding an expensive lens to their cart, but not checking out.
They can send a targeted email to those customers offering them a more affordable lens, or even the same lens at a discounted price.
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See how your widgets are performing, and gain access to other key statistics and performance indicators, right from Brain’s report page.
This includes what products are frequently bought together, average customer value, average order size, total profits, and other stats about customer behaviour. You can use these valuable insights to make informed changes and maximize results.
The future of eCommerce
Personalization is poised to play a bigger and bigger role in eCommerce. Amazon’s revenue increased by 29% after they introduced recommendations, and 70% of consumers expect companies to anticipate their needs, according to Salesforce.
Bold Brain will give your store an edge this Black Friday. It will provide better and better personalization, automation, and machine learning so merchants like you can provide your customers with better service and sell more. Try it today!
Written by John Bruce
John is a full-time copywriter, part-time boxing coach, and former cable-access host.
This article was originally published by our friends at Bold Commerce.
