Send Your BFCM Promotion Directly To Facebook Messenger Inboxes With Sponsored Messages


With over 80% average open rates on Messenger, launch your BFCM promotion with a message sent directly into the inbox of those who have engaged with you in the past!

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With Octane AI, sending Sponsored Messages allow you to personalize your message with Facebook level targeting. You’re then able to collect data on those who engaged with your message to send a personalized follow-up message before BFCM weekend ends.

Send Messages to All Who Have Engaged With Your Facebook Page’s Messenger in the Past

Sponsored Messages empower you to send targeted messages to anyone who has talked to your Facebook page in the past. This allows you to reach a greater audience for more important messaging, like a special Black Friday promotion.

You’re able to leverage Facebook ads manager targeting to send Sponsored Messages to specific custom Facebook audiences you create or have created in the past. This enables you to send more personalized messaging to each custom Facebook audience.

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All messages can be created directly from Octane AI and targeted to custom Facebook audiences created within Facebook ads manager.

Send a Reminder to Your Engaged Audience Before BFCM Ends

By syncing the call-to-action or quick reply in your sponsored message to a list, you’re able to collect a list of those who engaged with your message. You can use this list to target follow-up messages or ads.

For example, collecting a list of those who clicked the call to action in your Black Friday / Cyber Monday launch message allows you to create a custom audience to target later.

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You can then send a message before the sale ends to those who engaged with your first message, but haven’t made a purchase over the weekend yet. This is a great way to send a targeted reminder!

Personalize Messages by Targeting with Facebook Ads Manager

You’re able to personalize the messaging for each Sponsored Message you create by using the targeting features within Facebook ads manager. For example, send past customers who have added to their cart in the last 180 days a more personal message. Use these targeting details to change message content to, “We’d love to see you again!” or another warm language.

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Sponsored Messages are the perfect channel to ensure your message doesn’t get lost in the Black Friday Cyber Monday noise.

This article was originally published by our friends at OctaneAI.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.