Shopify and Klaviyo: Unified Commerce and CRM Now Powered by AI

For over a decade, Shopify and Klaviyo have partnered to give businesses the best of commerce and customer relationship management (CRM) in one unified solution. Together, we help brands deliver consistent, personalized experiences that drive growth—while reducing costs and boosting efficiency. 

Now, with AI reshaping commerce, we’re unlocking the next chapter: empowering every business to win on personalization, intelligence, and scale.

With a single-click integration between Shopify and Klaviyo, brands can immediately connect their commerce operations with a powerful CRM designed specifically for B2C relationships.

Already, the ecosystem is thriving:

• 117,000+ brands use both Shopify and Klaviyo
• 62% average growth in GMV in 12 months after using both platforms

The Shopify-Klaviyo integration: Where commerce meets CRM

Together, Shopify and Klaviyo deliver a unified solution that provides more value than either platform alone:

• A commerce-powered data foundation: Shopify’s rich commerce data flows into Klaviyo in sub-200 milliseconds, creating a single customer truth that powers personalization across email, SMS, mobile, and WhatsApp. This eliminates silos between shopping and engagement for a complete view from first click to post-purchase loyalty.
• AI-powered intelligence: Combined commerce and engagement data unlock predictive insights impossible with separated systems—automatically recognizing high-value customers, anticipating purchase intent, and delivering targeted campaigns that convert better than generic messaging.
• Marketer independence: With 160+ templates, 80+ pre-built flows, and 350+ additional integrations, marketers move from idea to execution in hours, not weeks. Launch sophisticated programs without developers while maintaining enterprise-grade reliability.
• A comprehensive performance view: Real-time dashboards reveal complete insights spanning both commerce and marketing—with recency, frequency, and monetary (RFM) scores and retention metrics that reflect the full customer journey and business impact.

“Consumer expectations are evolving faster than ever. We know from history that expectations only go up when people realize what is possible. The companies that own, harness, and apply their customer data with AI will be the ones that lead. And platforms, like Klaviyo and Shopify, need to continue to push the envelope to help those brands stay ahead of what’s next—that’s 100% where we’re focused.”

—Andrew Bialecki, CEO of Klaviyo

Meeting the modern consumer where they are

Today’s shoppers demand more personalized communication and seamless experiences across every channel. They expect brands to recognize them and deliver relevant interactions at every touchpoint.

This partnership helps brands deliver these personalized experiences faster, smarter, and with less complexity. By unifying commerce and customer data, embedding AI, and enabling instant integrations across the stack, brands can grow revenue, reduce costs, and innovate at speed.

“We see Shopify as our ecommerce hub, and Klaviyo as our customer CRM hub. Everything we work with connects to both. That way, our dev team and marketing team only need to know two core systems. It makes processes go faster.”

—YuJin Yong, VP of Digital of Daily Harvest

Real results from real brands

Dollar Shave Club transformed their marketing operations by implementing Shopify and Klaviyo together. Before the integration, their marketing team was developer-dependent, with custom HTML required for emails and customer segmentation taking 4+ weeks. Now, marketers launch sophisticated campaigns independently in hours, not months.

“The interoperability and native integrations that Klaviyo brought to both Ordergroove and Shopify were best in class…integrations can result in a reduction of TCO and dev resources required.”

—Nick Reshamwalla, VP Engineering, Dollar Shave Club

Beyond driving growth, the Shopify-Klaviyo partnership delivers substantial operational benefits:

• Dollar Shave Club saw a 30%+ reduction in total cost of ownership by consolidating their CRM stack, with 60%+ reduction in campaign set up time.
• Daily Harvest achieved a 18% reduction in operational expenses, including 50+ dev hours saved per month from switching to Klaviyo and Shopify.

Building for the future of commerce

The Shopify–Klaviyo partnership is only getting stronger. Together, we’re investing in the next generation of commerce and CRM—continuously evolving to meet brands’ most critical objectives:

• Grow revenue with AI-powered personalization and predictive insights.
• Increase operational efficiency by unifying data, tools, and operations in a single platform.
• Accelerate innovation with new marketing channels, expanded service capabilities, and seamless integrations.

Here’s the bottom line: Whether your goal is to accelerate growth, drive efficiency, or push the boundaries of innovation, Shopify and Klaviyo are—and will continue to be—the best choice for building lasting customer relationships at scale in the new era of commerce.