File Power In Practice
Kevin Hillstrom writes about how important File Power is.
File Power is how much value there is in your customer file. In other words, how your customers will come back and buy again and again and …
Cheapest Way to Ship a Package: Beginner’s Guide
If you haven’t reviewed your shipping costs recently, Emily Browne outlines examples costs for different shipping carriers based on a few different shipping options (small package, large, 2-3 day, etc).
It might be worth a review soon to see if costs can be cut.
Measure your customer loyalty
If you’d like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.
My articles this week
Getting a look at your loyal customers
Deciding when to transition a product out of your Shopify store (and when to keep one)
A barrelful of new articles on repeat customers
Using Cohort details to understand why how a cohort of customers is behaving
Cohort Reports to see which groups of customers are the best customers
Digging into your customer details for better analysis
Customer Grid to visualize how customer segments are behaving
Customer Segmenting to know which customers are the best customers
First Product Analysis uncovers which products and variants create repeat customers
Focus on getting one-time customers to buy a second time
Focus on which customers are loyal
Guidance – common analytical objectives for Shopify stores
Linked Accounts to connect multiple Shopify stores
Monday Morning Metrics: reviewing your last week’s customer behavior
Eric Davis
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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.
