Shopify Dispatch Issue #358 – Customer File Power, Cheapest Shipping Options


File Power In Practice

Kevin Hillstrom writes about how important File Power is.

File Power is how much value there is in your customer file. In other words, how your customers will come back and buy again and again and …

Cheapest Way to Ship a Package: Beginner’s Guide

If you haven’t reviewed your shipping costs recently, Emily Browne outlines examples costs for different shipping carriers based on a few different shipping options (small package, large, 2-3 day, etc).

It might be worth a review soon to see if costs can be cut.

Measure your customer loyalty

If you’d like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Getting a look at your loyal customers

A backup for the backups

Deciding when to transition a product out of your Shopify store (and when to keep one)

A barrelful of new articles on repeat customers

Using Cohort details to understand why how a cohort of customers is behaving

Cohort Reports to see which groups of customers are the best customers

Digging into your customer details for better analysis

Customer Grid to visualize how customer segments are behaving

Customer Segmenting to know which customers are the best customers

First Product Analysis uncovers which products and variants create repeat customers

Focus on getting one-time customers to buy a second time

Focus on which customers are loyal

Guidance – common analytical objectives for Shopify stores

Linked Accounts to connect multiple Shopify stores

Monday Morning Metrics: reviewing your last week’s customer behavior

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
DTC Trends: 10 Insights From DTC Experts And Notable Stats

DTC Trends: 10 Insights From DTC Experts And Notable Stats

Guest Post: How Customer Loyalty Data Can Be Used To Improve Customer Acquisition

Guest Post: How Customer Loyalty Data Can Be Used To Improve Customer Acquisition


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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