Shopify Ecosystem

Shopify Dispatch Issue #359 – Customer Data Analysis, Free Publicity


Customer Data: Top Trends, Collection Methods, and Best Practices in 2022

Holly Stanley writes about how to collect, validate, and analyze customer data. With all of the recent privacy laws, knowing how to properly manage and use customer data is going to become even more important.

13 Free Publicity Ideas That Will Get Your Business Press

Elise Dopson shares ways to build publicity at little or no cost.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Measuring loyalty by how often customers order

Link multiple Repeat Customer Insights accounts for quick sign-ins

Finding customers with Above Average loyalty

Finding your most loyal customers, the VIPs

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.

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