Shopify Dispatch Issue #360 – Shopify Collabs, Long-Term Customer Acquisition


Shopify Collabs launches to help merchants connect with creators

Shopify’s integrated their Dovetale acquisition into a rebranded app called Shopify Collabs. There’s an additional list of changes from the old app to the new app.

Going Back to 2016

Kevin Hillstrom writes about how long-term customer acquisition strategies can take years to payoff.

That’s why you should be experimenting with new strategies and never rely on only what’s working now.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Making your Shopify store more profitable by focusing on 1-to-2 customer behavior

Ensure you’re keeping your most loyal customers

The value of historic data

Optimizing your loyalty program using the average number of orders per customer

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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