Shopify Dispatch Issue #361 – Transactional Emails, Refund Orders Permission Added


5 Keys to Better Transactional Emails

Transactional emails like your order confirmation email can be used to help build customer loyalty. Carolyn Nye gives tips and examples on how to improve them.

Just be careful to follow all email laws so the email is still considered transactional (e.g. the CAN-SPAM laws in the US).

New permission to refund orders

Shopify has added a new permission for refunding orders. Minor but this can allow you to give access to only some staff.

Retain the best customers and leave the worst for your competitors to steal

If you’re having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that’s happening.

Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

My articles this week

Timing your promotions to convert new customers into repeat customers

The Customer Predicted Spend Tier: clear as mud

When downturns strike, it’s good to be adaptive

Use the repeat customer ratio to evaluate how well your Shopify store is performing

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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