5 Keys to Better Transactional Emails
Transactional emails like your order confirmation email can be used to help build customer loyalty. Carolyn Nye gives tips and examples on how to improve them.
Just be careful to follow all email laws so the email is still considered transactional (e.g. the CAN-SPAM laws in the US).
New permission to refund orders
Retain the best customers and leave the worst for your competitors to steal
If you’re having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that’s happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.
My articles this week