Shopify Dispatch Issue #373 – Shopify B2B


Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through.

B2B Sales: How to Identify, Nurture, and Convert B2B Customers Online

Elise Dopson writes about how to handle B2B sales in Shopify.

The new dedicated B2B and business account features look like an improvement over the old way, I’m just not sure if there’s an easy middle ground for occasional B2B sales. Like the ease of regular Shopify with a few power features for a handful of larger customers.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Good-enough attribution: know where your customers came from

Build a marketing buffer to give yourself space this season

Predicting customer defections with Average Latency

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
Introducing Return Shopping: A New, Free Revenue Stream For Shopify Merchants

Introducing Return Shopping: A New, Free Revenue Stream For Shopify Merchants

Importance Of Entrepreneurial Thinking In Solving Social Problems

Importance Of Entrepreneurial Thinking In Solving Social Problems


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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