Shopify Black Friday and Cyber Monday early reports

From Shopify’s company news, it looks like Black Friday and the Black Friday through Cyber Monday were an improvement over last year.

From this and other reports, it sounds like 2022 has gotten back on the long-term ecommerce growth trend. The spikes in 2020/2021 from the pandemic were temporary and as things opened back up, ecommerce dropped but only back to where it would heading anyways. Or as Kevin Hillstrom calls it, the COVID-bump.

Chicken Efficiency

Speaking of Kevin Hillstrom, he’s quoted a tactic on maximizing your chicken efficiency for when you’re cooking chicken.

No wait… that’s not the point. This is an example of optimizing for the wrong metric. Good contrast to the news about Black Friday “successes”.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Measure holiday customer behavior to help predict next year’s performance

Take the robots out of Cyber Monday

The floodgates are opening

Eric Davis

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