Shopify Dispatch Issue #386 – Shopify Winter ’23 Edition


Issue #386 – February 15th, 2023

Shopify’s Winter ’23 Edition

The big news of the week is Shopify’s release of their Winter ’23 Edition. It includes many new features and improvements, some already released and some forthcoming.

Highlights that caught my eye are the AI-generated product descriptions (still not as good as hand-tailored ones but might be good-enough), better marketing attribution (hopefully with an API for apps to add-on to), and Shop Cash advertising campaigns.

They are also removing or converting a bunch of customization features in the future (e.g. Shopify Scripts, checkout.liquid), so you’ll want to dig into the details before this summer if you’ve heavily customized your store.

Promote products that create your best customers

When it’s time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn’t it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

The bitterness of losing long-term customers

Use your low-quality customers to better understand your loyal customers

Track your Repeat Purchase Rate as you work on customer retention

Test customer improvements well in advance

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO… plus plenty of puns and amazing alliterations.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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