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Shopify Dispatch Issue #388 – Buying Preferences, Apps Losing Theme Editing


Issue #388 – March 1st, 2023

Online / Store Relationships

Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account for that.

Upcoming changes to Asset API approval scope

While full of technical jargon, Shopify has announced that by April 2024 apps will no longer be able to edit Shopify themes (with some app categories given exceptions). This means a lot of apps will be forced to change their code and require merchants to manually add code.

It’s a step-forward in some cases (protect theme code) but a major step back in customizing stores.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

February is the troublemaker of the year

Retaining the best customers requires defining what makes them the best

Make your customer loyalty easy to measure with RFM

Don’t damage customer loyalty before they even buy

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won’t send you spam. Unsubscribe at any time. Powered by ConvertKit

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO… plus plenty of puns and amazing alliterations.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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