Shopify Dispatch Issue #389 – Loyalty Program Costs, Fix Broken Links


Issue #389 – March 8th, 2023

Loyalty Program Expectations

Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program costs.

Ilana Davis shares how she checked and fixed broken links using free tools instead of paying for a Shopify app.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Use quality tools to give you the answers you need

Analyze how your customer base changes over time to find hidden trends

How different AOV meanings teach you new things about your customers

Coping with unintended consequences

Eric Davis

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This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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