Shopify Dispatch Issue #393 – Send Gift Cards From Dawn, Dynamic Data For Blogs


Issue #393 – April 5th, 2023

Send gift cards directly to the recipient, and include a message

Shopify’s Dawn theme now has the ability to send gift cards to the recipient with a message. It’s interesting that this functionality was built into Shopify’s theme instead of the platform itself.

Other themes could follow suit as Dawn’s code is public and easy to mimic.

Dynamic sources for blogs and articles now live

High amounts of tech jargon in the post and help doc but basically it sounds like you can now access custom Blog data in the Theme Customizer. For example if you wanted to define custom calls-to-action for each blog category and have those coded to show up in a post in each category.

Definitely useful if you do a lot of content marketing with Shopify blogs.

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

My articles this week

Understand the 3D RFM model by looking at it as a 2D Customer Grid

Returning Customer Rate now measured by Repeat Customer Insights automatically

Using your store data to find hidden opportunities

Customer segment sizing for smaller Shopify stores

Eric Davis

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This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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