Shopify Dispatch Issue #397 – Shopify Benchmarks, Data Profiling


Issue #397 – May 3rd, 2023

Compare Data to Stores Like Yours with Benchmarks

Shopify has released the ability to benchmark some of your metrics against other stores. It’s a very limited set of metrics and has a lot of criteria but it’s an improvement over their previous store-wide benchmark that no one could explain.

What Is Data Profiling? Types and Why It Matters

Shopify has written an article on getting started with data profiling to measure how your store is performing.

When are your best customers defecting?

Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you’re losing them and what you can do to win them back.

My articles this week

Rewrite your customer service auto-reply email

Be careful sending incentives to this customer segment

Use your existing customers to attract new customers

Stop delaying your profitable project ideas

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO… plus plenty of puns and amazing alliterations.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
How To Build A Profitable Weight Loss Ecommerce Store On Shopify

How To Build A Profitable Weight Loss Ecommerce Store On Shopify

The Integral Role Of 3D Model Marketplaces In Virtual And Augmented Reality

The Integral Role Of 3D Model Marketplaces In Virtual And Augmented Reality


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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