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Shopify Dispatch Issue #408 – Business Trajectory, Variety Packs


Issue #408 – July 19th, 2023

Reverting Back To The Trajectory Line

Kevin Hillstrom describes how the COVID bump is over and many business are struggling. It would be a good idea to measure your performance pre-bump and see what it looks like if you ignore 2020 and 2021.

Variety Packs should link to individual products

Ilana Davis writes about how variety packs should link to individual products

Find patterns in customer behavior

You don’t have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

My articles this week

Big Data and AI… itty bitty living space

Use free gifts to retain loyal customers

Why you need to save historic metric

Using RFM for anti-defection campaigns

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won’t send you spam. Unsubscribe at any time. Powered by ConvertKit

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO… plus plenty of puns and amazing alliterations.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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