Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell



Kunle Campbell has published more than 250 episodes of his podcast, 2xecommerce.

He’s talked to more ecommerce founders than we can count.

And he helps 7 and 8-figure brands increase AOV, grow traffic, and drive repeat business every single day.

Today, we’re talking all AOV everything.

How can you make small tweaks on your website to increase your average order value?

That’s exactly what 200+ brands wanted Kunle to answer. And I’m sure you’d like to do the same for your brand.

5 lucky brands were able to get live feedback, but there’s a ton you can learn for his advice and apply to your business.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

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On this episode, you’ll learn:

  • The basics of increasing AOV on your store.
  • The power of shipping thresholds and bundling.
  • How to up-sell and cross-sell at checkout.
  • How to effectively use discounts and still increase AOV.

What to listen for:

  • [2:41] Teardown #1.
  • [15:22] Why you should be bundling.
  • [18:11] The importance of price anchoring.
  • [23:24] The best ways to cross-sell.
  • [24:10] Teardown #2.
  • [34:05] Teardown #3.
  • [38:56] Teardown #4.
  • [47:23] Teardown #5.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.