Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell



Kunle Campbell has published more than 250 episodes of his podcast, 2xecommerce.

He’s talked to more ecommerce founders than we can count.

And he helps 7 and 8-figure brands increase AOV, grow traffic, and drive repeat business every single day.

Today, we’re talking all AOV everything.

How can you make small tweaks on your website to increase your average order value?

That’s exactly what 200+ brands wanted Kunle to answer. And I’m sure you’d like to do the same for your brand.

5 lucky brands were able to get live feedback, but there’s a ton you can learn for his advice and apply to your business.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

  • The basics of increasing AOV on your store.
  • The power of shipping thresholds and bundling.
  • How to up-sell and cross-sell at checkout.
  • How to effectively use discounts and still increase AOV.

What to listen for:

  • [2:41] Teardown #1.
  • [15:22] Why you should be bundling.
  • [18:11] The importance of price anchoring.
  • [23:24] The best ways to cross-sell.
  • [24:10] Teardown #2.
  • [34:05] Teardown #3.
  • [38:56] Teardown #4.
  • [47:23] Teardown #5.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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