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Shopify Vs WooCommerce Vs Adobe Commerce: Which Is The Right Choice For 2023

A group of people in a shopping mall engaging in ecommerce.

eCommerce platforms are a type of content management system (CMS) that entrepreneurs use to power their online eCommerce store. It is used to keep track of purchases, catalog items, and manage virtual assets and client relationships. There are many examples of eCommerce platforms, but in this blog, we’ll discuss three specific eCommerce platforms, Shopify, WooCommerce, Adobe Commerce


Shopify is an eCommerce platform that was founded back in 2004. Fast forward to 2006, it was named one of the year's most successful businesses, making it a highly sought-after eCommerce platform for Shopify Development companies and business owners. Amazon shut down its website in 2015 and advised users to utilize Shopify instead.

With Shopify, a functioning online store can be set up in just 15 minutes. The platform is built on a subscription model, with the Basic plan starting from $29 per month. It offers unlimited file storage, discount vouchers, round-the-clock customer service, two admin accounts, and many more features.

Shopify maintains its app store with many extensions and enables a one-click Google Analytics connection. Avada, Mailchimp, and customer email capture pop-up techniques are integrated with Shopify.


  • Purchasing Domain name with ease
  • Store set up in 15 min 
  • Access to app store 
  • Integration support for social handles and WP Blogs
  • Support available 24/7 


WordPress has an eCommerce plugin known as WooCommerce which is the top eCommerce platform in terms of sales and reach, making it a highly acclaimed eCommerce platform for WooCommerce Development. More than 5 million eCommerce websites are currently using it.

Using its built-in capabilities, you can sell real, virtual, and affiliate items. Ajax shopping cart, geolocation support, responsive design, calculation of shipping and taxes, Google Analytics integration, and SEO optimization are some of the additional features that you have access to with WooCommerce.


  • Advanced features for large-scale businesses, 
  • Support for customer and shop administrator accounts
  • Numerous WooCommerce themes, both free and premium
  • Options for flexible customization

Adobe Commerce 

Regarding sales, Adobe Commerce is the leader among eCommerce service providers. They host over 200,000 active stores and draw businesses with their limitless flexibility and customization options, making it one of the most “in” eCommerce platforms used by Adobe Commerce Development companies. Through its sophisticated SEO capabilities, Adobe Commerce can assist you in achieving the greatest ranks on search engines, which may help you become the top ecommerce company in a certain sector.

Given their features, which include an infinite number of items, the ability to manage several stores, and growth options, larger businesses may find them interesting. Smaller eCommerce websites would not necessarily be interested in such capabilities.


  • Several integrated features
  • Sizable development and user community
  • Accessibility to numerous extensions 
  • Magento commerce requires no coding experience.
  • Several beautiful themes

Platform Juxtapose

Now that we’ve discussed what an eCommerce platform is and its benefits, let's move on to the next part of our blog, which is a juxtaposition between them to determine which is the right choice for 2023, i.e., Shopify vs WooCommerce vs Adobe Commerce.

  1. Features

Each eCommerce platform encompasses its own set of unique features that can help benefit your online eCommerce store. Let’s dive deeper into what each individual platform has to offer.

Adobe Commerce

A wealth of features created and improved by Adobe are available in Adobe Commerce (Magento), giving your company all the tools it needs to succeed. These features consist of:

  • A user-friendly page-building tool that allows you to drag and drop various page features to improve your company's website and attract clients.
  • A multi-brand solution that gives you the technical means to manage multiple brands using a single account.
  • Users benefit from an effortless mobile-like experience thanks to mobile centricity.
  • A specialized Business-to-Business (B2B) service that enables other companies to manage their clientele independently.
  • An AI-powered system to recognize patterns in user behavior and provide them with tailored product suggestions for your company's goods.
  • Order fulfillment for your company is more effective when you use inventory and order management tools with real-time inventory and sourcing algorithms.
  • A customer account management function that gives your business centralized access to customer data and sales order specifics.
  • A tool for business intelligence, reporting, and visualization that provides the analytical data you need to create new plans for your company's success.


WooCommerce offers many free features, but if you want more customization, you'll need to buy additional add-ons or plugins. These features are:

  • Using various storefront designer tools, you may change your themes and show your items with images, videos, and a 3D perspective.
  • Due to WooCommerce's complete open-source nature, you have complete control over and flexibility over every part of your website.
  • WooCommerce uses artificial intelligence to analyze consumer behavior to personalize and propose products to your consumers.
  • You can manage other eCommerce websites you've built with WooCommerce using the multi-site administration tool while logged into the same account.
  • You may easily give promotions and discounts in an automatic and timely manner with the use of a promotions and discounts function.
  • A sizable add-on market to improve your online store. A few instances of extras that cost money are:
    • A social media add-on that connects your storefront to your social media handles like Facebook, Instagram, and Twitter.
    • An SEO product filter that helps your website receive organic traffic while saving time and money on marketing.


Shopify provides special features that give your company a wide range of tools to create the eCommerce website of your dreams. These features consist of:

  • A mobile-friendly shop with over 70 drag-and-droppable themes, colors, images, and fonts that is easy to use. You can use your domain or buy one from Shopify using the storefront function.
  • A store management function that compiles all of your customers' profiles and data in one location, enabling your company to view their purchasing patterns. You will find it simpler to provide pertinent product suggestions as a result.
  • The marketing and SEO tool aids in getting your company's eCommerce website to the top of Google search results. This feature enables product reviews from your customers and aids in social media integration.
  • A capability to sell intangible goods that allows you to market items like subscriptions, free trials, one-time license fees, downloads, and other intangible goods.
  1. Pricing

For many eCommerce stores, cost plays a very significant role. You may pick and choose the features your company needs from various platforms, some of which have set rates and others that have variable rates.

Adobe Commerce

Depending on the requirements of your online business, different Adobe Commerce prices may apply. The best option for your company will probably be Adobe Commerce Pro if your business is expanding and needs a lot of special features.

To determine which eCommerce platform is best for your business, whether it's Adobe Commerce or Adobe Commerce Pro, you must schedule a demo with Adobe.


WooCommerce promotes itself as an open-source, cost-free application. While it can appear appealing, charges might add up as your shop expands and needs more personalization.

WooCommerce is a WordPress plugin. Therefore you'll need a server and domain (site name). This will typically cost $135 a year for the host and domain for WooCommerce.

WooCommerce offers free-to-use themes, but costs will increase as you customize your store more.


Shopify provides a simpler payment structure with three distinct pricing categories.

The basic bundle is intended especially for start-up companies with few in-person sales. This plan costs around $29 per month or $348 annually.

The Shopify standard package is primarily for expanding companies with a larger customer base. The shipping and credit card processing fees for this package are less. The monthly cost of the Shopify standard package is $79, making the annual cost $948.


Payment security is an important consideration when picking which eCommerce platform to utilize for your storefront. The interoperability of each platform's native and add-on payment gateways may be used to gauge payment security.

The platform you select must be compatible with a PCI-Compliant payment processor. A set of requirements known as Payment Card Industry (PCI) compliance mandates that companies abide by all laws and guidelines pertaining to accepting and storing credit card information.

Adobe Commerce

Payment security is an important consideration when picking which eCommerce platform to utilize for your storefront. The interoperability of each platform's native and add-on payment gateways is used to gauge payment security.

The platform you select must be compatible with a PCI-Compliant payment processor. A set of requirements known as Payment Card Industry (PCI) compliance mandates that companies abide by all laws and guidelines pertaining to accepting and storing credit card information.


WooCommerce users can use the plugin's built-in payment gateway or another payment processing program like Stripe, EBizCharge, or Square. Having stated that, the payment gateway provider determines the level of payment security.

Payments made using WooCommerce are described as being PCI-compliant on their website, which indicates that they meet all 12 standards for secure payment processing. Being PCI-certified, a more stringent security standard is not the same as being PCI-compliant.


Like Adobe Commerce, Shopify takes great pride in investing a lot of resources to ensure its users feel safe and secure using its eCommerce platform. Both companies have excellent levels of security.

Because Shopify is PCI-certified level 1, your eCommerce store can accept credit card payments in a safe environment.


Any eCommerce platform must have good usability. Fortunately, most well-known software companies provide simple, easy-to-use interfaces that simplify programming.

Adobe Commerce

Thanks to the primary dashboard of Adobe Commerce (Magento), which has a simple user interface, you have complete control over every element of your website. All the tools you need to sell your goods and services to clients are on the dashboard, which is simple to use.

Adobe Commerce's features and interface were created for non-technical users to make it simple for anybody to start up and maintain their business online.


When modifying your website, there can be a little learning curve because WooCommerce doesn't have the same straightforward drag-and-drop capability as Adobe Commerce and Shopify. Having said that, WooCommerce does have plugins that support drag-and-drop, but you might have to pay more.

WooCommerce offers an easy-to-use dashboard where you can access your products, customer information, and marketing tools.


Since 2012, Shopify has gained a reputation as one of the most user-friendly eCommerce systems available. Shopify makes it simple for your business to put up your items or services online while bringing the ideal clients to your page thanks to its wealth of tools and assistance.

With integrated Google Analytics, you can monitor consumer behavior and pinpoint weak points in the user experience.

Although Shopify's dashboard is simple and uncluttered, several users claimed that at first, they had trouble navigating it but that, after some time, they had grown to adore it.


There may be certain challenges in setting up and running your business on an eCommerce platform. Therefore, having a group of people committed to giving your company top-notch customer service and technical advice is essential.

Adobe Commerce

Three distinctive support capabilities from Adobe Commerce are available to point your company in the correct way.

First, Adobe Commerce offers a group of consulting experts whose whole focus is assisting your business with its digital strategy and making your eCommerce website ready to be seen by potential clients. To use this service, you must communicate with an Adobe representative to ascertain the services your company needs and how much a consultant would cost.

The second support feature is a personalized learning site with classes that show you how to use each of Adobe Commerce's numerous capabilities to the fullest extent. Anyone can utilize the learning site for free, including customers and non-customers.

“Help & Support” is the last assistance element. A multinational team of people working for Adobe provides 24/7 customer service to users worldwide in various languages. Anyone can contact Adobe for general support inquiries, but purchasing an Adobe Commerce package includes tailored support.


WooCommerce includes many support tools that let you learn more and set up your website with WooCommerce instructions. The following list of support features is provided:

There is an email form for customer service, but you will have to wait for a response. Although this service is free, you must wait before speaking with a professional via email.

WooCommerce offers a wealth of tools and manuals to help users make the most of the capabilities of the eCommerce platform. The instructions, however, lack the same level of organization as the online courses offered by Adobe Commerce. The free WooCommerce account also comes with manuals and tutorials.


Your company's move to an eCommerce platform will be simple thanks to Shopify's wealth of support tools.

Customers of Shopify have access to a round-the-clock customer service facility that enables them to phone, email, or chat online with a professional. To access technical help with this support feature, you must have a Shopify account. All of the Shopify packages come with it.

The “Shopify Help Center” on its website also offers a ton of online video training and instructions. These videos contain extremely in-depth explanations of particular features of your eCommerce website that will help you set up your company for success. They even provide solutions for using SEO to sell your business's items.

Which Is The Right Choice?

After discussing what entails them, the various differences, and nuances between Shopify, WooCommerce, and Adobe Commerce platforms, it can be concluded that;

  • The best all-around platform for startups through to enterprise businesses is Shopify.

Whichever eCommerce platform you choose depends on your business needs and requirements. Rather than going through all the hassle of assessing your business needs and choosing an eCommerce platform yourself, get in touch with a professional eCommerce development company, like Trango Tech, so you always make informed decisions that are in your best interests.

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