Shopify Ecosystem

Showcasing Your Reviews On Social Media With Social Push And Facebook Reviews Tab

More than half of consumers in the world are on social media, and 54% of these consumers use social media channels to research products before buying them. Hence, distributing your reviews on social media can help you build trust and drive more traffic to your online store. In this article, we’ll talk about three features that assist your reviews sharing on social media:

1 – Automatic Push on Facebook and Twitter

Need an efficient way to share a huge number of reviews? Connect your Facebook, Instagram or Twitter account to and let our app share the reviews for you based on your predetermined conditions. For example:

  • Share 50% percent of reviews your store receives
  • Share reviews with a minimum rating of 4
  • Share only reviews with photos
  • Share only verified reviews
  • Share a new review 3 hours after the last push

5f6dcc0f938527f6b8fbcec5 XDFPb2TqVzTVeJTkKL3aq6mnzDU2k2WDhPQuPGW7acfX lKv5eSTyMyw PS0uwq6aYFUmpXcC2LgFBzQ04tcoL ujwRwFS7XV tCCQ2f80TrL8Hkky0LuLFZA rkAj5OhuRRsGY

Adjust the social push settings to set the conditions for automatic social push

You can also customize your message template to spice it up. For example, the default template is:

5f6dcc0fe874be48d2002e13 TEr891lx l68AYRcF9gy1g1jiTgHWDe7R844SlqceK Lf zUGckwieRRDkymdA253t0GT5CKlh8Vpe AjO7FpN9x1UJQfuAlKaxXPrnblEzEjs

But you may want to make it more engaging like this:

5f6dcc10db2bf2064349b160 dx6MkT8un1vYsO3BUwBrENf3hIlc9qQU8TKkwF6zBTSJhHt3dO1Nw51 Pg3BZlF aHz2cxFFsK7x1Yq2V1PUScMGTVx9x513SltHcoNq0CRQcl1yIZsRanpASo7fZFoqwAF zNA

If you want to schedule new reviews to go live at a specific time (e.g. the peak hours of your social channels), try using the automation between and Buffer on Zapier. Learn how to create this automation in this blog article.

5f6dcc0f5e6e6e62329e7759 ERCs4vYI9F4HkdeE0h6439p4JqeM1FwiEPM1eiUqWa9kE g uxSxaKiBx6TRR autNwAzkGh2xTp2tlV9P6xbzDTAe6X4JtFrY3qGRyC ecP3L0N Fa ZG FRjmvrcjqt9la0Zw

2 – Manual Push on Facebook, Instagram, Twitter, Pinterest, and Tumblr

Besides automatic push, you can push your reviews manually from the reviews dashboard. Using this option, you can share not only on Facebook, Instagram, Twitter, Pinterest and Tumblr. A manual social push gives you more autonomy over which reviews to share and when to share them. For example, if you receive an extremely positive review, you may want to bypass all the predetermined conditions and share it right away to gain immediate exposure.

61b8418e0a598703d561484d Screen%20Shot%202021 12 14%20at%2013.36.16

For Facebook, Instagram and Twitter, you need to connect your accounts in Settings > Social Media before sharing the reviews manually.

61b841b206346efba4d14056 qF3

You can reuse your social push templates in Settings > Social Media, or edit the content to push a completely new message.

*Note: If you have pushed a review manually, we’ll exclude it from the automatic push queue, so rest assured that your reviews sharing won’t be duplicated.

3 – Setting up the Facebook Reviews Tab

Besides the news feed, your Facebook Page’s tabs are also potential interaction points. How about adding a tab for product reviews? If your Facebook page has more than 2000 likes, our Facebook Reviews Tab lets you display the same reviews as in your Review Widget on your Facebook Page. You can customize the name of this reviews tab, and display the “write a review” button to let your customers submit reviews directly when they are on Facebook.

5f6dcc10e14ae42eb0cd460e RsOZoWgbTm6L9WHYti1u0umqAb7kfl6v7WJSTkZSns3wtGxQt9657jE9VfqA4yvS8lXNIBMZMpyNwWKcFndUfERHKP7qkOY8dx BowLlm7qT4lflJIG6UikjUhSvJSRMoCM5Z8Y

5f6dcc10252b0bc145a023ad ZXAYSkLrtajAI GiuCPm6Cxg6h7ONyKcXh15Fnbxno4ofvZghkb YNVI48glSJiHt0 uqoA9QYQPFtPe1NxZ5XUlEHTJCypBtmd4iAygV iKYO395Zm80r9jvjCZEnoDCoYSzo

Example of Facebook Reviews Tab from Ocha & Co

Ready to go social? helps you not only collect and display reviews but also spread them to the world. And you can’t miss such a bustling channel as social media to enhance your social proof. Go ahead and try out our social push features and Facebook Reviews Tab to promote your products to more potential buyers!

Special thanks to our friends at for their insights on this topic.
I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes