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SMS Deliverability: The Backbone To SMS Marketing Success

sms-deliverability:-the-backbone-to-sms-marketing-success

SMS is growing, and it is quickly becoming the channel of choice for brands and consumers alike. With more brands adopting the channel, however, the competition for customer attention on mobile is now even more fierce. Delivering the right message, to the right customer, at exactly the right time to engage them is therefore critical, especially during peak shopping periods like the holiday season.

But communication isn’t always reliable — just take the worldwide Facebook and Instagram outages as one example. Disruptions to carrier networks, invalid phone numbers, spam filters, and more can cause SMS delivery failure and prevent you from getting onto your customers’ phones first. So how can you guarantee that your messages get where they are going, so you can drive the most revenue for your business? With an SMS provider who specializes in fast and reliable SMS delivery.

Yotpo SMSBump has a best-in-class SMS Deliverability Engine that does all the heavy lifting for you. We s …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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