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Effective SMS Marketing Strategy Checklist From Yotpo 2024

In the high-stakes arena of SMS marketing, where the margin for error is slim and the competition fierce, every dollar spent must be meticulously calibrated for peak performance.

Yet, it's all too common for marketers to be trapped by outdated tactics that siphon valuable resources and tarnish the luster of their brand's image. Enter Yotpo's “Effective SMS Marketing Strategy Checklist,” a blueprint designed to sharpen your SMS marketing initiatives and elevate the art of customer connection.

Step 1: Assess Your Customer Engagement

Understanding your audience's interaction with SMS compared to other channels is crucial. Consider the following:

  • Engagement rates compared to other marketing channels.
  • Conversion rates from campaigns in the past six months.
  • Which audience segments are most responsive.
  • Regular engagement percentage of subscribers.

Key Insights:

  • Nearly 40% of subscribers may not engage with SMS messages, highlighting the importance of personalization to prevent increasing the unengaged segment.
  • Personalization and shortcodes can lead to a 50% increase in ROI from SMS campaigns.

Step 2: Evaluate Your Current Plan

Reviewing your current SMS strategy is essential for cost efficiency and revenue growth:

  • Establish performance benchmarks and assess changes in budget due to economic shifts.
  • Calculate your SMS budget and set clear revenue targets.
  • Monitor monthly SMS spend and ROI, addressing discrepancies between projections and actual performance.

Key Insights:

  • Brands have cut SMS costs by 23% and increased SMS revenue by 20% through more targeted and personalized messaging.

Step 3: Build Your SMS Strategy

Moving beyond outdated strategies requires a holistic approach:

  • Set clear campaign objectives and consider the interplay with other marketing channels.
  • Optimize frequency and timing for maximum impact.
  • Gather and utilize customer feedback for continuous improvement.
  • Develop strategies to expand into new regions and gain insights from your provider.

Step 4: End-to-End Customer Journey

Creating a seamless customer experience across all platforms is vital:

  • Connect experiences across your tech stack.
  • Allow outcomes in one channel to inform strategies across others.
  • Convert new customers into repeat buyers.
  • Use UTMs or pixels for tailored on-site experiences.
  • Turn positive reviewers into loyal reward members.


If you are looking to improve the efficiency of your SMS marketing approach, it's essential to identify potential inefficiencies in your current strategy. Yotpo provides practical solutions to refine your SMS marketing and optimize your messaging for maximum engagement and conversion. With Yotpo, you can send the right messages at the right time to drive revenue and improve your marketing performance. Get access here to Yotpo's Effective SMS Marketing Strategy Checklist

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