Sponsoring the Ecommerce Fastlane Podcast and the Commerce Insights Blog will get you access to an engaged and targeted audience of founders, entrepreneurs, and marketers.
Data on Podcast Listening and Audience Engagement
- eCommerce Fastlane podcast is a top .5% most popular show out of 3,052,453 podcasts globally!!
- In 2022, over 192 million people listened to a podcast every week.
- 42% of Americans 12+ have listened to a podcast in the last month, a new all-time high up from 38% in 2022.
- 38% of U.S. adults age 18+ who have ridden in a car in the last month say they listen to podcasts in the car, up from 32% in 2022.
- Podcast listeners consume an average of seven different shows per week.
- There are over 3,052,453 podcasts and 158,224,532 episodes in the world.
- 27% of US podcast listeners have a 4-year college degree vs. 19% of the US population.
- The most popular age group for podcast listeners is 25-44, making up 49% of total listeners.
- Podcasting specifically drives trust and authenticity. Learn more here about the science behind the power of podcast ads.
Steve Hutt is an ecommerce startup founder (VisionPros), Senior Merchant Success Manager at Shopify Plus, and an industry thought leader for nearly two decades. His audience knows, likes, and trusts him, along with the commerce-related guests he has on the show twice a week. When Steve recommends a product, service, or Shopify app to his loyal listeners, they take action.
Build Trust with a Growing Audience
Over three million entrepreneurs worldwide are utilizing the Shopify platform. They’re engaging with the eCommerce Fastlane Podcast, repeatedly tuning in to its episodes, and incorporating the practical knowledge shared to enhance and scale their businesses.
The beauty of this is that your sponsorship continues to resonate with new listeners long after it has been broadcasted.
The ability of podcast advertisements to capture interest, shape perceptions, and foster trust is readily recognized by our podcast listeners. They’re dedicating longer, uninterrupted periods to this medium that has quickly transitioned from a novelty to a necessity over the past 6 years.
Each week, not only our loyal listeners but also a fresh audience discover the eCommerce Fastlane Podcast. Every guest we host brings two important elements to the table…
- A substantial follower base
- A readiness to employ paid acquisition to boost episode visibility
With each new episode, our featured guest shares their appearance with their audience, thus exposing the podcast, showing notes, and sponsor to Shopify entrepreneurs and marketers.
Get Exposure to New Listeners and Readers
There are 3,000,000+ entrepreneurs around the world using the Shopify platform. They are learning about the eCommerce Fastlane Podcast, returning to binge-listen episodes, and absorbing the actionable content to help them grow and scale.
This means new ears constantly hear your sponsorship long after it went live.
The power of podcast ads to shape minds, grab attention, and grow trust is no surprise to my podcast listeners. They’re giving more extended periods of tuned-in, undistracted time to a medium that took less than a decade-and-a-half to go from new to necessity.
Each week, my existing listeners and a whole new audience are exposed to the eCommerce Fastlane Podcast for the first time. All our guests have two things in common…
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- Large audiences
- Willingness to invest in paid acquisition to drive episode awareness
In every new episode, our featured guest shares their appearance with their audience, thus exposing the podcast and showing notes to Shopify brand owners, marketers, and entrepreneurs.
ECOMMERCE FASTLANE SPONSORSHIP
Details of the $10k investment
To get maximum exposure for your Shopify App, Platform, Marketing Services, Mastermind, or Event, sponsoring the podcast includes ALL options available on the podcast and the eCommerceFastlane.com site.
- 2 months as the podcast show sponsor
- 2 months site-wide banner placement
- 2 months Facebook pixel + Google pixel + Bing Pixel for retargeting our traffic
- 1 year brand logo placement on the home page of eCommerceFastlane.com
- 1 year brand listing in the Best Shopify Apps Partner Portal
- 2 front-of-the-line podcast interviews to share your platform
- Author access for unlimited publishing on eCommerceFastlane.com for awareness and deal flow
More Details
- Show sponsor for 8 episodes (2 months x 4 episodes)
- 30,000+ downloads per month (growing month/month)
- 8 weeks of exposure on the eCommerceFastlane.com site
- Leaderboard banner near navigation
- Leaderboard banner on the footer
- 8 show notes pages with your logo, details on your product offering, and a do-follow backlink
- Syndication of your blog posts on the eCommerce Fastlane blog through your RSS feed to cast a wider net of discovery for your brand and offering. See here.
- Evergreen social media reposting of your sponsored episodes through Missinglettr.com and Lately.ai for 6 months
- As a valued partner and sponsor, we are open to other creative opportunities to drive awareness and revenue for your solution, including:
- Steve Hutt can be a guest or host on your webinar or podcast
- Early access as a podcast guest on eCommerce Fastlane
- Author access to the eCommerce Fastlane blog for original content releases
- Creative marketing ideas through Steve Hutt’s social media accounts
- 60-second host read, pre-roll, where Steve Hutt shares the benefits of your product and tells people (twice) where they can find you
- 30-second, host read, post-roll (similar to the pre-roll, by sharing or reiterating your benefits with your offer and call-to-action at the end of the episode
- Free home page logo placement to a custom landing page for 12 months.
- Episode social sharing through 20+ Facebook Groups [ 600k+ members ] and LinkedIn Groups
- Episode sharing on Steve’s personal accounts [ Twitter 20k followers ] [ Facebook 6k followers ] [ LinkedIn 14k connections ] [ Instagram 5k followers ]
- Permanent sponsor logo, description, and do-follow backlink on the 8 sponsored show notes pages
- Permanent backlink and description paragraph on these podcast players
BANNER SPONSORSHIP
Details on the $3k investment (included in the $10k option above)
- 8-week banner placement on eCommerce Fastlane (120,000+ unique visitors per month)
- Square sticky banner (300×300) on the sidebar of the blog and podcast pages
FACEBOOK, GOOGLE, BING PIXEL SPONSORSHIP
Details of the $3k investment (included in the $10k option above)
Adding your second Facebook pixel, Google pixel, and Bing pixel to the eCommerce Fastlane website provides a targeted opportunity to create better retargeting ads and lookalike audiences. The tracking pixel data helps ensure your ads are seen by Shopify entrepreneurs and marketers who want to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty.
- 8-weeks with your second Facebook, Google, and Bing pixel code on eCommerceFastlane.com (120,000+ unique visitors per month).
- This gives you a fantastic advertising opportunity to target our readers and podcast listeners through retargeting, seed audiences, and lookalike audiences.
FRONT-OF-THE-LINE PODCAST INTERVIEW & RELEASE
Details of the $500 investment (two of these included in the $10k option above)
There are over 8000+ Shopify App and Marketing Platform Partners but only 115 possible episodes per year on the eCommerce Fastlane Podcast. This option allow you to record and release your podcast episode within 7 days. This is a very popular option as the show gets 40,000+ downloads, 100,000+ unique website visitors paired with a high domain authority.
- 7-day escalated podcast episode recording and release.
- SEO-optimized show notes page with transcript and lifetime do-follow links back to your site.
- Episode audiograms and social media quote graphics are created for your episode. We share them widely through Facebook groups (600k) and our company and personal accounts (45k). These assets are also available to you for social sharing, blog posts, and other episode marketing.
HOME PAGE BRAND LOGO + PARTNER PORTAL SPONSORSHIP
Details of the $1000 investment (included in the $10k option above)
The home page of eCommerce Fastlane drives the most amount of targeted web traffic for Shopify-powered brands. Having your brand’s logo front and center with a clickable landing is a great opportunity for continued awareness and consideration for your platform. This also includes a dedicated landing page for your solution in our Best Shopify Apps Partner Portal.
- Logo placement for 1 year.
- Brand landing page for each logo with author access to edit and publish your latest platform updates, case studies, and offers.
- Brand listing in the Best Shopify Apps Partner Portal.
Website Audience Overview
Channels
Locations
Devices
100,000+ Monthly Unique Website Visitors
Referring Domains Since 2016 Inception
Domain Authority Since 2016 Inception
Podcast Analytics
Let’s discuss how we can collaborate to spread your message.
In 2018, the eCommerce Fastlane Podcast was launched as an experiment to see whether an audio show dedicated to Shopify Apps and Partners would be of interest.
300+ episodes later, entrepreneurs and marketing teams are profiting from the strategies and tactics that are shared on each episode.
The podcast also has an incredible residual effect for partners with thought leadership, awareness, lead flow, and revenue.
