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Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

spring-2020-release:-improve-campaign-performance-and-enrich-customer-profiles
  • Zaius Activated Customer Data Platform

    Zaius is the Activated Customer Data Platform that assists growing brands to achieve higher CLTV by delivering relevance across the entire customer journey, from anonymous browsers to loyal shoppers.

  • Omnichannel campaigns allow you to take your marketing to the next level with consistent and personalized content across every touchpoint and every channel.

  • Zaius Activated CDP is built for brands in any vertical and ensures that everyone in your organization has access to a complete and actionable unified customer profile.

  • Data-Driven Marketing in a Customer Centric World

    Winning brands follow this playbook to stay ahead of their competition and in the forefront of their customers’ minds.

Spring 2020 header hero

Alexandra Matheny

With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution. These new additions to the Zaius platform make campaign creation much quicker and easier and allow users to gain a deeper understanding of campaign performance. 

SMS & MMS Expansion

Since April, you’ve had the opportunity to roll out your SMS Marketing strategy or create omnichannel campaigns by complementing your emails with text messages. If you’ve already sent an SMS, you might be wondering whether your SMS recipients respond to your messages. Well, you will now find the answers in our Engagement Report for SMS Touchpoints! And if you find that your shoppers have been responding, you can create a custom report to find out what exactly they’re saying. Equally important is the Conversion report, where you can immediately see the conversion rate of your SMS touchpoint and the revenue it generated. You can easily attribute revenue to products featured in your text messages by sorting through your products that were most frequently sold and generated the most revenue.

You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints. This feature will help you understand what content generated engagement by indicating clicks in the Engagement Report. It will also lower your character count, helping you save cost for total messages sent!

We also made phone number collection easier for your customers with a country code selector in web forms. Not only will this enhancement create phone number standardization and eliminate end-user confusion about proper formatting, it will add an extra layer of validation.

Adding Country Code Selection to a Web Form

New Integrations

We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable. Sync Zaius insights and attributes to HubSpot and incorporate them into workflows to nurture and retain your contacts. Or select Poplar as a channel in your campaigns to target shoppers with direct mail campaigns! And with our Klevu integration, you can even extend your personalization efforts by using your customers’ keyword searches.

Web Campaign Enhancements (Coming Soon!)

Campaigns that use web embeds and modals received a strong boost as a result of newly implemented Touchpoint Summary Reports for Engagement and Disengagement and brand new recipes. With metrics available for web Embeds and modals, you can now measure the performance of your web campaigns, including those with On-Site Personalization, and make data-driven improvements to them. The Engagement Report shows the number of impressions, clicks, and submissions for a web modal or embed over a period of time, while the Disengagement Report indicates how many visitors exited a modal, without having taken action. 

Recipes will jumpstart your web campaign creation and save you time with setup. We especially recommend using the data collection embeds and modals as these forms are must-have tools for capturing customer information.  

The Engagement Report for a Web Modal

Alexandra Matheny

Alexandra Matheny

Alexandra works in Product Marketing at Zaius. She loves storytelling as a way of demonstrating a product’s values and benefits to customers. She tends to laugh at her own jokes: Just join a webinar and see it for yourself!

© 2020 All rights reserved

This article originally appeared in the Zaius blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.