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Start By Picking One Form Of Content, Say, Email

The best advice for eCommerce content marketing is to stick with one form of content.

Refrain from spending limited resources creating content from different platforms and formats. 

For instance, one of the most successful ways B2C marketers approach content is through Email. 74% of the most successful B2C marketers use email as their primary way of distributing content.

Why? Because it works. It offers the highest returns on investment.

Automated emails are better than running manual emails. Automated welcome emails, promotional emails, and event emails are the most common forms of email content marketing. They can be easily automated and managed with the help of marketing automation software.

Emailing past customers is a great way to boost traffic and sales. These are people who already like your product or service. 

Key Takeaways

  • Market research is vital for businesses to stay ahead in today's rapidly changing markets by understanding consumer preferences and anticipating changes.
  • Leveraging cutting-edge technologies like data analytics and AI can help businesses decode complex market signals and identify emerging trends.
  • Agility and adaptability are crucial for businesses to respond quickly to market shifts and maintain a competitive edge.
  • Centering customer experiences within strategic visions is essential for businesses to create resonant strategies and foster customer loyalty.
  • Continuous learning and monitoring competitors enable businesses to proactively shape market dynamics and pioneer innovation.

Create a Content Marketing Strategy

To start with content marketing, start with a medium you like. It can be emailed or webinars. Whatever you choose to use, a content marketing strategy is essential. This approach ensures that your work in your medium has the optimal effect on your audience.

If you’re unsure where to start when creating a strategy, consider hiring a specialist. Content marketing experts do the heavy lifting for you, focusing on SEO (search engine optimization). The most frequent medium of choice to get powerful impact is blog articles posted on your website that bring in organic traffic from users’ queries on search engines.

This article by content marketing specialist Intergrowth explains how SEO has consistently been rated the most effective way to grow your digital marketing, surpassing pay-per-click ads regularly. But if you prefer to attempt this independently, these tips will guide you to maximum efficiency.

Tips to Develop an Effective Content Management Strategy

You can add a blog section to your eCommerce store and write blog posts. If you have a blog or area of your site where you can post valuable content, make the content easy to share. You can also schedule your content to social media channels by using a tool to schedule Facebook posts or any other social media scheduler. You can even reduce content creation time using an AI text generator for inspiration.

If you're making YouTube videos, stay with them. Be consistent, and you will find success.

You can pick whichever channel makes it easy for you to create content. While email marketing is easy for me, YouTube video marketing might be the one for you.

Once you see some success with this and know your platform, you can choose other platforms. You can always repurpose content from one platform to the next.

Create Content on YouTube

If you can create videos, then YouTube is one of the best ways to share your content online.

Videos are engaging and have higher conversion rates when building your audience and email list. Product review videos are a big hit on YouTube and tend to attract a ready audience for your eCommerce store.

Videos help you build a community on platforms relevant to what you're doing. That implies you need to start frequently posting on these platforms. You can also create invite-only groups. This sometimes goes against basic reasoning since, at the early stages, only a few people see what you do.

But this works for other people. And if you want to attract more people to your channel and boost brand awareness, you must increase YouTube views by optimizing your content for discoverability.  

Essential Industry Insights for Further Reading

When Should You Switch To Shopify Plus?

When Should You Switch To Shopify Plus?

How To Leverage Community Building For Sustainable Business Growth

How To Leverage Community Building For Sustainable Business Growth

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