Steal Shamelessly: Why Every Marketer Needs A Swipe File


OrionBrown_BlogGraphicHere’s the thing.

If you don’t have other brands you look to for inspiration, you’re missing out.

Will you be able to do everything the Sephoras of your industry are doing?

Of course not.

But small improvements here and there create a way better experience over time.

That’s exactly what Orion Brown has done with her brand, Black Travel Box.

Here’s how she uses her swipe file for inspo.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

  • Building a consistent and compelling story.
  • Why you should start with automated emails first.
  • Why you need role models.
  • Orion’s secret for consumer insights.

What to listen for:

  • [10:04] Launching Black Travel Box.
  • [14:30] A/B testing the tagline.
  • [22:37] How to nail your product pages.
  • [27:31] Driving sales and knowing where your customers hang out.
  • [33:42] How to get around paying for photoshoots and models.
  • [35:55] Orion’s biggest aha moment with email.
  • [42:41] Best campaign ever.
  • [48:38] Getting featured on Beyonce’s blog and turning that into other PR.

Links to love👇👇

Ecommerce Brands
Ecommerce Marketing

This article originally appeared in the Privy blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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